Marketing Manager, Events and Live Media

Arizent’s mission is to advance professional communities across a variety of today’s most transformational industries, including Financial Services, Technology and Health Care. We do this by uncovering powerful ideas, rallying industry leaders around them, and benchmarking their progress. Our services include the distribution of inspirational content across digital channels, as well as making meaningful connections through our live events and peer networks. 

We are looking for creative thinkers with the skills and drive to help advance our vision. If you are interested in bringing 150 years of experience and reputation together with a start-up mentality, then we invite you to get to know us.

About the Role: 

Our Events and Live Media Group has a strategic opportunity for a self-driven Marketing Manager to support the continued growth of our expanding portfolio of in-person and virtual events. This role offers an exciting opportunity to contribute at a pivotal moment as we build momentum and scale our presence in the live and digital event space. The ideal candidate brings a blend of marketing expertise, creativity, and a growth mindset to help elevate the reach, impact, and success of our events. 

Primary job functions:

• Develop, implement and manage all tactical marketing campaigns through the use of email, SEO/SEM, social media channels (paid and organic) and emerging marketing modes and technologies;
• Manage industry and content partner relationships to extend marketing reach;
• Manage activities necessary to ensure achievement of attendee revenue and profit objectives;
• Analyze and present metrics on campaigns, performance and pacing, and recommend shifts in strategy/direction, continually refreshing campaign concept to drive registration conversion;
• Work closely with the group’s Programming, Sales, Events and Research functions to strong storytelling and executional excellence in all marketing activities
• Manage and build event marketing database, including acquisition campaigns, data collection, database management and customer messaging;
• Develop strong understanding of the diverse markets Arizent serves; leverage insights from audience development and editorial/programming to engage target segments;
• Oversee outside relevant service partners;
• Develop content with the Studio onsite at events for future marketing endeavors (e.g., attendee/sponsor testimonials), Travel about 5-10%. 

Required qualifications:

The ideal candidate for this position should have a minimum of 3-5 years of event or conference marketing experience.  The individual will be a self-directed, entrepreneurial marketing and development manager with relevant industry background and experience, a strong revenue-generating track record and excellent communication and presentation skills. More specifically, this individual must possess most, if not all, of the following: 

• Demonstrated track record of meeting or exceeding marketing revenue and profitability targets while developing and executing sound marketing strategies and tactics;
• Demonstrated high energy, strong work ethic and bias for action; known for a resourceful, entrepreneurial approach to customer-centric solutions;
• Fast paced, hands-on business style focused on delivering budgeted revenue;
• Must be highly organized and able to coordinate and prioritize a high volume of projects, multiple tasks and time requirements without daily supervision while keeping supervisor apprised of progress or changes to plans, creative, timing, measures and budgets;
• Excellent planning, presentation, organization, and communications/ listening skills with a strong attention to detail;
• Understands marketing plan and objectives, including key campaign components (contact plan, marketing plan, segmentation and value proposition);
• Insight-oriented, ability to think independently, constructively and critically to improve products, programs, services and processes;
• Understands lead times, maintains schedules and executes marketing projects within scope of work and on deadline;
• Highly collaborative, working constructively with others in carrying out regularly assigned duties and special projects;
• Strong copywriting and editing skills.

Why Join Arizent?

At Arizent, we believe that equal employment opportunity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to inclusion and belonging is reflected in our Employee Resource Groups (ERGs), which play a crucial role in creating a supportive and enriching work environment. 

We offer a competitive compensation and benefits package. Applicants are invited to state their salary expectations in their cover letter. Salary determination will be based on factors such as the candidate's work experience, knowledge, skills and geographical location. Our generous benefits package includes medical, dental, and vision coverage; disability and life insurance. In addition to holiday pay, we offer parental leave, paid vacation, sick, personal and mental health days; a 401(k) program; a pretax transportation payment program and a fitness reimbursement program. 

As an equal opportunity employer, we provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status.  This policy of equal employment opportunity applies to all terms and conditions of employment.