Senior Manager, Media Insights & Strategy at Chomps

Chomps is a better-for-you meat snack brand with products made from the highest-quality, sustainably sourced proteins and no hidden, harmful ingredients. Chomps beef and venison are 100% grass-fed and finished, our turkey is free range, and all of our proteins are hormone free, antibiotic free, and humanely raised. Chomps meat snacks never contain added sugar, artificial preservatives or colors, MSG or fillers and are free from the top 8 allergens. Our mission is to inspire a healthier way of snacking by providing high-quality, protein-packed snacks with simple, real food ingredients. At Chomps, there are no compromises or cutting corners - our products are delicious and nutritious. Find us on Amazon, Thrive Market, Chomps.com. With exciting new retail launches, you can now find us in the aisles of Whole Foods, Sprouts, Kroger and Walmart in addition to Trader Joe's, Safeway, Albertson's and other retailers across the country.

Who We Are

We’re Chomps, the fastest-growing food brand in the U.S. and we’re reimagining snacking. Our meat snacks are made using high-quality proteins, no sugar, and real ingredients – because we believe snacking should be simple, delicious, and convenient. Chomps can be found in over 20,000 stores nationwide with a strong e-commerce presence. Our mission is to inspire, educate, and fuel our community with accessible, real food that doesn’t compromise on taste.

Traits of a Chompian

If you’ve been called scrappy, resourceful, and persistent, then you might just be a Chompian. You’re a team player who’s self-motivated and action-oriented. You’re committed to delivering efficiency and accuracy, and you happen to be great at proactive cross-functional communication. You’re a critical thinker and a natural problem solver who enjoys details, research, and data. You take initiative and complete ownership of everything you do, and you’ll go the extra mile for your team, consumers, and audience. You’re hungry to learn with a passion to grow and improve every day. You also take a keen interest in health, fitness, and nutrition. Sound like you? Then we want to meat you.

*Accepting applications through Friday April 25th, 11pm CT

What You Will Do

You will lead the analysis and reporting and consolidation of media performance across multiple channels, including digital, TV, social, influencer and more. You will play a critical role in providing actionable media insights that will drive data-informed decision-making and support the Chomps’ marketing growth strategy. You will own media strategy planning and scenario building and play a key role in greater marketing budget building as an unbiased party to channel allocation. You will collaborate with key external agency partners, and across the marketing team working closely with e-commerce, brand, creative, and business analytics, to optimize media strategies and ensure that all media investments are maximizing brand growth and ROI. You will own creative insights as they relate to media strategy, lead A/B testing initiatives, and inform team on outcomes and next steps to optimize go-forward strategy.

Responsibilities

Analyze and interpret media data across all active channels, including TV, video, paid social, paid search, retail media, influencer, and more.
Lead consolidated media reporting across all marketing channels, providing actionable monthly insights to marketing team and marketing leaders. Develop and maintain comprehensive reports, dashboards, and presentations that communicate media performance metrics and insights to multi-level audiences.
Leverage advanced tools to guide decision making including MMM, incrementality measurement, brand equity, brand lift studies, Numerator insights and more
Own media channel mix planning & scenario building, in lockstep with channel owners to allocate inputs. Collaborate as a key stakeholder in total marketing budgeting and forecasting. Understand channel inputs, impact on revenue and performance, and customer dynamics as you own media strategy planning wholistically to support greater marketing and sales efforts.
Use advanced analytics and data visualization techniques to uncover insights on media performance, audience behavior, and campaign trends.
Interact & collaborate with key partners on key insights initiatives and analysis including brand & performance media agency and key retail media partners
Collaborate with key marketing channel leaders to inform, discuss and action on in-depth channel level trends identified through reporting including TV, Paid Social, Paid Search, and Retail Media channels like Amazon, Instacart, Walmart etc.
Provide recommendations to improve campaign effectiveness, working closely with the marketing and media teams to optimize media spend, targeting, and creative execution.
Provide strategic creative recommendations plans through in-depth creative performance analysis, A/B testing, and market competitive analysis
Conduct competitive analysis and research to understand market trends, audience behavior, and emerging media opportunities in the CPG industry.
Own the development of long term media strategies across the team by providing data-driven recommendations on optimal media mix, budget allocation, and performance forecasting.
Closely collaborate across departments with the Business Analytics team to understand media impact effectiveness alongside trade spend and pricing in market, while leveraging MMM, brand equity tracking, and other tools to inform impact and long term strategy

Who You Are

6+ years of hands on full-funnel media analytics, media planning or marketing analytics experience, ideally within CPG
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Advanced degree or certifications in analytics or media planning is a plus.
Extremely strong analytical skills with the ability to translate complex data into actionable insights.
Advanced Excel skills, with experience in data visualization tools (i.e. Power BI)
A passion for creative optimization within media strategy
Excellent communication & presentation skills; the ability to effectively communicate large data sets to a range of audience levels
Ability to multitask, prioritize, and exceptional time management skills
A self-starter, with strength in owning & optimizing deliverables and key insights for a growing team
Strong attention to detail while working in a face paced environment

Position: Senior Manager, Media Insights + Strategy

Reports to: Senior Director, e-Commerce

Location: Remote

Type: Full-Time, exempt

Salary Range Opportunity:

The salary range for this role is $130,000 - $135,000 + 20% annual bonus

Compensation Philosophy & Total Comp:

Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry
Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company
In addition to base salary, full-time team members receive medical, dental, and vision insurance, 401K 6% match, and monthly reimbursements for wellness and home office.

Other Perks:

Ability to make an impact: Join a rapidly growing and entrepreneurial-spirited team at a pivotal point to positively impact the food industry.
Opportunities to grow: Advance within Chomps quickly based on outstanding performance.
Unlimited PTO and 11+ paid holiday days. Hybrid & flexible remote schedule. Chicago office open to those in the area.
Paid maternity and paternity leave.
Bi-annual total team in-person activities.
Company-wide Continual Education budget.
An abundance of snacks: Enough meat sticks that if you wanted to eat your body weight in them you could (no judgment here).

Our Commitment

Chomps is committed to a diverse and inclusive workforce. To achieve our mission of making nutritious food more accessible we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do and the smart thing for our business.

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Chomps.

You must reside in the United States to be considered for this position. Chomps does not provide employment-based visa sponsorship at this time. Candidates must be authorized to work in the U.S. without the need for visa sponsorship now or in the future.

Important Notice:

It has come to our attention that fraudsters have been posing as Chomps employees or recruiters and contacting job-seeking candidates regarding potential job opportunities. These fraudulent messages sometimes include a request for payment and confidential personal information. Please note that the Chomps recruiting process does not include asking candidates for payments or other confidential financial information.If you are applying for a job, you can confirm the legitimacy of a job posting by viewing current open roles: https://chomps.com/pages/chomps-careers. If you have questions please email us at careers@chomps.com

Senior Manager, Media Insights & Strategy

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