Ad Operations Analyst II

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

Key Responsibilities:

Campaign & Ad Trafficking

• Schedule, launch, and monitor interactive ad campaigns using Google Ad Manager, Campaign Manager 360, and other platforms, based on insertion orders, ensuring adherence to technical specifications.

• Modify HTML and third-party ad tags to ensure compatibility with ad servers; test, verify, and troubleshoot tag-related issues.

• Request and validate dynamic creative ad tags from our dynamic creative partner for use in onsite and offsite programmatic ad placements.

• Send campaign launch confirmations and provide screenshots upon request.

• Diagnose and resolve delivery discrepancies, billing disputes, and other campaign-related technical issues.

• Work with third-party vendors to ensure proper ad delivery and tracking functionality.

• Run and maintain campaign performance reports, providing insights for optimization.

• Serve as a thought leader and subject matter expert on ad trafficking and ad operations, providing recommendations and training to other team members.

• Serve as a go-to resource for Sales, Account Management, and Product teams, addressing ad operations questions and campaign adjustments.

• Lead and contribute to special projects aimed at improving operational efficiency in the evolving digital advertising landscape.

Tag Management

• Generate tracking tags in The Trade Desk, Meta, and other ad platforms to monitor and measure campaign KPI performance.

• Implement and manage tracking tags using Google Tag Manager to support advertising and analytics.

• Collaborate with the Campaign Management and Media Teams to define tracking strategy requirements, guide clients on implementation, and ensure proper validation of tracking functionality.

• Validate and troubleshoot tracking tag issues, implementing fixes and updates in Google Tag Manager as needed.

Preferred Skills & Experience

• Bachelor's Degree plus 2-5 years of experience in Ad Operations (AdOps), including ad trafficking, campaign management, and tag management.

• Ability to work independently with minimal supervision while exercising sound judgment and discretion as needed.

• Hands-on experience with Google Ad Manager (GAM), Campaign Manager 360 (DCM), and Google Tag Manager (GTM).

• Strong knowledge of rich media, mobile placements, standard display ads, pixel tracking, and redirects.

• Familiarity with CPM, CPC, CPA campaign metrics and optimization strategies.

• Basic proficiency in HTML, JavaScript, and various rich media ad technologies.

• Experience with Salesforce or other CRM systems (preferred).

• Understanding of IVT/viewability technologies (e.g., IAS, DV).

• Strong written and verbal communication skills, with the ability to manage multiple priorities in a fast-paced environment.

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.