Field Marketing Specialist

Location: 11621 Research Circle, Alachua, Florida 32615 <or> 1425 Innovation Place, West Lafayette, IN 47906 <or> Remote in USA

Pay Rate: $70,000/yr+ DOE

Schedule: Monday-Friday, 8am-5pm

RTI Surgical is now Evergen!

This rebrand reflects our strategic evolution as a leading CDMO in regenerative medicine and comes at the end of a significant year for the business, including the successful acquisitions of Cook Biotech in IN. and Collagen Solutions/Midwest Swine, MN. Our new brand identity emphasizes our unique positioning as the only CDMO offering a comprehensive portfolio of allograft and xenograft biomaterials at scale.

About Evergen: 

Evergen (formally RTI Surgical) is a global industry-leading contract development and manufacturing organization (CDMO) in regenerative medicine. As the only regenerative medicine company that offers a differentiated portfolio of allograft and xenograft biomaterials at scale, Evergen is headquartered in Alachua, FL, and has manufacturing facilities in West Lafayette, IN., Eden Prairie and Glencoe, MN., Neunkirchen, DE., Glasgow, UK., and Marton, NZ. Read more about this change and Evergen’s commitment to advancing regenerative medicine here: https://lnkd.in/eMSfVJkM&nbsp          

POSITION SUMMARY:

As a Field Marketing Specialist, you will be responsible for contributing to the direction and overall success of our B2B business. You will collaborate with cross-functional teams, including product development, strategic marketing, sales, and customer support to contribute to the development and execution of marketing strategies tailored to meet the business’s needs.

RESPONSIBILITIES:

1. CRM Strategy:

• Understand CRM workflows, automation, and pipeline stages and how the CRM can be used to create lead generation and nurturing campaigns. HubSpot experience is a plus.
• Analyze data to provide insights into the operation, effectiveness, and productivity of the teams in the CRM.
• Stay up to date on CRM best practices and continue to make the CRM more efficient.
• Create and maintain documentation on processes, policies, and CRM configuration.

2. Collateral Development:

• Create targeted lead generation and nurturing campaigns from beginning to end, including social media, landing pages, emails, and more.
• Create and manage marketing pieces, including copywriting and distribution across multiple channels.
• Create social media pieces and maintain a strong understanding of current trends and best practices to provide strategy on future direction.
• Develop clear and consistent messaging for customers.

3. Corporate Marketing Strategy:

• Understand and continue to develop a strong company brand.
• Manage the company’s online reputation by monitoring online mentions and cultivating relationships.
• Create consistent messaging for use across all channels.
• Have a working knowledge of SEO, suggesting and making improvements and staying abreast of best practices.

4.    Performance Monitoring and Optimization:

• Understand Key Performance Indicators (KPIs) and track them at regular intervals, using the feedback to adjust marketing strategies in real time.
• Use project management software to manage projects, control versions, and maintain the shared drive.
• Manage workflows, project deadlines, and resources to ensure timelines and goals are met.

5.    Cross-Functional Collaboration:

• Collaborate with stakeholders to develop marketing pieces and get them approved.
•  Foster strong relationships with cross-functional teams, including product development, marketing, sales, and customer support.
• Collaborate with sales teams to support customer engagement efforts.
• Serve as a liaison between the sales team and the rest of the organization. Understand how the sales team uses the CRM and help implement improvements based on feedback.

REQUIREMENTS

• Bachelor’s degree in life sciences, marketing, or a related field
• 2+ years of relevant experience in product management, marketing, or related field

SKILLS

• Ability to produce content and finished communication pieces in a high-volume, deadline-driven environment.
• Ability to manage multiple projects with varying scope and urgent requests simultaneously.
• Decision-making, interpersonal, and organizational skills
• Knowledge of design fundamentals, including graphics, layout, and typography
• Excellent written and verbal communication skills, including grammar, punctuation, and style to effectively communicate to both a lay and professional audience
• Team player who collaborates & motivates others, and coordinate efforts to ensure efficient and successful outcomes
• Proficiency in Microsoft Office software, Outlook, Word, PowerPoint, and Excel

TRAVEL

More about Evergen:

Evergen provides customers across a diverse set of market segments with leading-edge expertise, scale, and flexibility across end-to-end services including design, development, regulatory support, verification and validation, manufacturing, and supply chain management. 

Evergen is rooted in a steadfast commitment to quality, integrity, and patient safety with a focus on five key values:

• Accountable: We own our actions and decisions.
• Agile: We embrace change to stay ahead of the curve and evolve to drive innovation and growth. 
• Growth Mindset: We embrace challenges as opportunities for continuous learning.
• Customer-Centric: We prioritize customers at every touch point. 
• Inclusive: We thrive on the richness of our diversity and ensure every voice is heard, respected, and celebrated.

At Evergen, we are committed to fostering an inclusive workplace where we embrace the richness of our diversity and ensure that every voice is heard, respected, and celebrated. We believe that by embracing diversity and promoting inclusivity, we not only uphold our values but also strengthen our position as the CDMO of Choice in regenerative medicine solutions. We recognize that cultivating a growth mindset is essential to our success, and we are dedicated to continuous learning and improvement in our diversity, equity, and inclusion efforts. Through accountability and action, we strive to create an environment where individuals can thrive, innovate, and contribute their unique perspectives to drive our collective success.
 

Montagu Private Equity (“Montagu”), a leading European private equity firm, acquired RTI in 2020 and has supported the transformation of the company to its next level of potential.

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