Senior Marketing Specialist

Position Summary:

We’re looking for an energetic, ambitious, multi-tasking marketer who thrives in a fast-paced environment to join our Marketing team and support our ACLS and EHR Go brands. This is an excellent opportunity to work on a broad range of marketing projects in collaboration with our dynamic team while positioning yourself for career growth.

As a Sr. Marketing Specialist, you will be responsible for developing and executing email

marketing campaigns that drive engagement, nurture leads, and support sales efforts. You will

manage and optimize prospect lists, ensuring data accuracy and implementing best practices to

improve email deliverability and conversion rates. In this role, you will craft compelling content, including blog articles, case studies, and customer spotlights, to enhance brand messaging and generate demand. You will collaborate cross-functionally with sales, product, and external partners to align messaging, develop marketing materials, and drive customer engagement. Additionally, you will analyze campaign performance, leverage insights to refine marketing strategies, and support event marketing initiatives to strengthen brand presence.

Essential Job Functions:

• Develop and execute email marketing campaigns, including automated sequences, re-engagement initiatives, and customer newsletters.
• Maintain and optimize prospect lists, ensuring contact health and data accuracy while implementing best practices to improve email deliverability, engagement, and conversion rates.
• Develop targeted messaging strategies to reach the right prospects at the right time, helping drive lead generation and nurture potential customers through the sales funnel.
• Manage customer communications, ensuring clear, consistent, and impactful messaging across multiple channels.
• Conduct market research to stay informed on industry trends, customer needs, and competitive insights.

EHR Go Only:

• Support the sales team by developing marketing materials, ideal customer profiles, and messaging strategies to improve outreach and engagement.
• Create engaging content such as blog articles, case studies, and partner spotlights to support brand messaging and sales efforts, incorporating testimonials and success stories from partners and customers to highlight the value of EHR Go in education.
• Plan and execute marketing efforts for industry conferences, ensuring strong brand presence and engagement with attendees.
• Collaborate with internal teams to align on marketing initiatives, content strategy, and messaging.
• Maintain a regular meeting cadence with team members to review email marketing performance, discuss strategy, and plan upcoming campaigns.
• ACLS Only:
• Manage regular promotional campaigns, including emails, website and coordination of social media and affiliate marketing.
• Work with Medical Advisory Board on product, marketing and thought leadership initiatives.
• Manage SEO, blog posts and paid media strategies with an agency partner.
• Project manage website updates.

Knowledge, Skills, Abilities:

• 3-5 years of experience in marketing, with a focus on email marketing, content creation, and campaign management.
• Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, or Mailchimp).
• Proven ability to develop and execute email campaigns, lead nurturing initiatives, and customer engagement strategies.
• Experience collaborating cross-functionally with sales, product, and external partners to align marketing efforts.
• Strong analytical skills with the ability to track, measure, and optimize marketing performance based on data insights.
• Experience managing multiple marketing initiatives, including events, SEO, and website updates, is preferred.
• Bonus: Experience in healthcare education, EHR systems, or B2B marketing is a plus.
• Nice-to-Have:
• SEO, Paid Media and/or Website management
• Event marketing & Conference Planning
• Graphic Design and/or Canva skills

About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.

Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building diverse teams – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.

What We Offer: We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.

This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.