Senior Product Marketing Manager

Job Summary:

The Product Marketing Manager, Commercial Products is responsible for being the expert voice in the market for our commercial threat intelligence and threat feed products, and supporting the sales teams.

The role requires understanding the buyer needs and customer personas, to then apply that knowledge to contribute towards content development, in addition to enabling success for the Sales Team by equipping them with appropriate tools and knowledge.

Duties/Responsibilities:

• Market intelligence: be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Understand the Cyber Threat Intelligence, Exposure Management and Attack Surface Management competitive landscape be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing communications: develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process: research where they get information, and the ‘who, what, when and why’ behind the decisions they make. Drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products: collaborate with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs: provide analytical metrics to support your products on an ongoing basis, and report back to the business on required changes.
• Be involved in the planning of launches of net-new products and releases of existing products: collaborate and manage the cross-functional implementation of the plan.
• Act as a thought leader for Commercial products: including preparing materials and research for Team Cymru Evangelist speaking engagements and written works.
• Understand and support our sales team and their needs: train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it, in addition to supporting the RFI/RFP process.

Required Skills/Abilities:

• At least 5 years Cyber Security market experience, specifically Threat Intelligence is highly desirable and candidates will be prioritized on this.
• Experience working with channel partners, including MSSPs, Resellers & Technology Partners.
• 5+ years of product marketing experience with at least 3 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Proficient in productivity applications such as Monday, GoogleDocs & Microsoft Office Applications, ChatGPT and other AI tools for accelerating content processes.
• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.

Education and Experience:

• Bachelor’s degree in business or marketing or related field
• Pragmatic Institute Certified (PMC) or equivalent is a plus
• Strong writing skills or copy writing experience

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Availability to travel up to 25%.

Location: Remote

Team Cymru offers a range of great benefits and perks for U.S. employees:

• We're a remote-first organization, so you can work from wherever you're comfortable.
• Enjoy 100% employer-funded health, dental, and vision benefits for yourself and your dependents.
• Take advantage of 4 weeks of Paid Parental Leave.
• Rest easy with life insurance coverage.
• Plan for the future with a 401(k) that includes employer matching.
• Earn rewards and bonuses for your hard work.
• Take a well-deserved break with a generous 28 days of vacation plus holidays.
• Wind down at the end of the year with a company break.
• Access the Employee Assistance Program 24/7.
• Stay fit with a Fitness Membership Stipend.
• Keep connected with a Telephone/Internet Service Fee Stipend.
• Invest in your professional growth with Career Development Training.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.