Sales Development Representative (E-commerce Sales)

Department: Revenue

Employment Type: Permanent

Location: UK- London

Reporting To: Abigail Clarkson

Description

🚢 Discover OTG :Ocean Technologies Group (OTG) is a leading provider of maritime software solutions. Our foundation is rooted in historic and iconic maritime brands with over 100 years of collective experience, including Seagull, Videotel, Marlins, MTS, Tero Marine, and COMPAS. These brands were founded on the principle of delivering advanced performance through superior technology. At OTG, we're more than a company; we're a collective of maritime enthusiasts, tech innovators, and visionaries. With a century-long legacy, we have been guiding the industry toward safety and operational excellence. From fleet management to unparalleled learning resources, OTG is shaping the future of maritime solutions and forming strategic alliances with global organizations.

🎯 Our Mission: Our mission is clear; to provide comprehensive software and training solutions to diverse organizations in the global maritime sector. Recognizing the maritime industry's global significance, our goal is to empower its professionals by equipping them with the skills and tools to maximize their potential, optimize ship performance, and ensure the safe and efficient operation of marine assets. To date, we have built a strong network, serving over 1,400 clients, reaching 20,000 vessels, and positively impacting the lives of more than 1,000,000 seafarers. Join us on our journey to make a significant difference in the maritime industry.

Our portfolio includes Learning & Assessment, Fleet Management, and Crew Management, uniting seven iconic maritime brands with over a century of collective experience.

🔍 Why Join OTG’s Crew?

• Legacy & Innovation: A century of maritime prowess meets cutting-edge solutions.
• Global Impact: Serving 1,400+ clients, 20,000 vessels, and over a million seafarers.
• Inclusive Culture: United by passion, Join an impact-driven crew and bask in our inclusive cultural tide.
• Backed & Bold: Powered by Private Equity, we're charting a thrilling course to reshape the industry.
• Growth Aboard: Sail into opportunities with our culture of continuous learning and internal progression.
• Tech meets Maritime: Dive into a vibrant atmosphere where passion for Maritime and technology merges seamlessly”
  
  

🧭 Navigating the position: Sales Development Representative

As Sales Development Representative (SDR) will play a critical role in expanding our e-commerce business sales. This hybrid role involves B2C transaction-driven sales and B2B business development, focusing on companies that are do not yet require a SaaS-based solution. This role is responsible for identifying new sales opportunities, nurturing leads, and collaborating with internal marketing and sales teams to convert prospects into revenue-generating customers. The ideal candidate is a proactive, results-driven professional with a passion for digital commerce and integrated marketing strategies.

🚢 Your Voyage Ahead

Prospecting & Lead Generation

• Identify and research potential B2B clients and high-intent B2C customers through online tools, past e-commerce data, and outbound activities.
• Identify and reach out to potential B2C customers across multiple digital and social media platforms.
• Research target accounts to understand their market position and potential needs.
  
  

Sales Outreach & Relationship Building

• Initiate outbound calls, emails, and social media interactions to engage prospects and schedule meetings.
• Build and maintain strong relationships with key decision-makers, positioning the company as a trusted partner.
  
  

Market & Competitor Analysis

• Monitor industry trends, competitor activities, and market changes to refine outreach strategies.
• Provide feedback to the marketing team to optimize messaging and campaign effectiveness
  
  

Marketing Communications Alignment

• Collaborate with the MarComm team to develop and execute targeted campaigns that support lead generation and conversion.
• Assist in the creative outreach campaigns to drive traffic and conversions on our e-commerce platform.
• Leverage digital marketing tactics (email campaigns, social media outreach, content marketing) to drive engagement
  
  

Sales & Revenue Growth

• Collaborate with the marketing team to align lead generation strategies with promotional activities and product launches.
• Respond to inbound inquiries and convert leads into customers
• Provide feedback to the product and marketing teams based on customer interactions and insight.
  
  

Customer Retention & Risk Management

• Monitor repeat customers, clients who credits are low, customer usage, customer impact, and satisfaction to ensure long-term repeatable business.
• Address escalations, complaints, and potential churn risks proactively.
  
  

Success Metrics

• Revenue growth through e-commerce sales.
• Repeatable clients and high order volumes.
• Identifying e-commerce clients who are ready to be moved to SaaS Learning Management solution
• Achieve or exceed monthly and quarterly targets and KPIs.
• Regularly report on progress, challenges.
  
  

🚢 Recommended To Bring On Board

• Bachelor’s degree in business, Marketing, or a related field (MBA preferred)
• Professional certifications in Ecomm, customer success, account management, or sales are a plus
• Demonstrated success in lead generation and outbound sales.
• Extensive experience in account management, B2C and B2B sales, customer success, or related roles within technology, e-commerce, SaaS, or service industries
• Proficiency in digital marketing techniques, including email marketing, social media.
• Knowledge of the maritime industry and experience in crewing, training, or QHSE departments
• Self-starter mentality with a results-oriented mindset.
• Experience with multiple sales techniques (including cold calling, email sequencing & social selling)
• Proven track record of driving revenue through e-comms and leads
• Expertise in client relationship management and developing long-term client partnerships
• Ability to analyse client e-commerce data and develop strategic plans
• Strong presentation and public speaking skills
  
  

🛳️Navigating Life with OTG: Unveil a Treasure Trove of Benefits:

• Private medical insurance
• Matching pension contribution up to 5%
• BUPA cash plan (to fund out of pocket medical costs) and Employee Assistance Programme (EAP)
• Life assurance
  
  

Further Benefits

• We operate a remote working environment where we fully support remote working
• We enable internal mobility by posting all vacancies on our internal job board and encourage all Oceaneers to make their next move within OTG
• We offer a referral fee to Oceaneers who refer new Oceaneers that subsequently join OTG
• We provide a culture of continuous development and growth