Manager, Media Activation (Publisher Direct Media Buys)

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Job Description

The Manager, Media Activation, will focus on facilitating direct partnership media buying. They are responsible for the planning, strategy, execution, implementation, and delivery of paid campaigns to meet client objectives The ideal candidate will primarily have experience in managing publisher direct media buys as with secondary experience in paid social or programmatic media campaigns . While expertise in these areas is preferred, we encourage applicants who have a background in one of these fields and are enthusiastic about expanding their expertise to apply.

You’ll be the day-to-day partner to planning and account teams for your media discipline(s) and will leverage your knowledge of paid media to support strategy development and delivery. You will contribute in activating omni-channel, digital first marketing and advertising campaigns for our clients.

This is a hybrid role, based in New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What You’ll Do

• Leverage your knowledge of the healthcare media landscape to manage the RFP/RFI process with vendors
• Build close partnerships with media partners and have experience with direct buying processes (IOs, tags, custom contracts etc.)
• Create tactical media recommendation slides for client presentations that demonstrate a clear understanding of proposal materials
• Be the main point of contact and maintain email communications with multiple partners across various accounts.
• Act as day-to-day social media support across several healthcare accounts, but part of an integrated team; responsible for the execution of paid media campaign planning, setup, creation, optimization and management 
• Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of programmatic media
• Support tactical planning and in-platform execution in a timely fashion. Handle requests promptly to keep campaign activation and execution agile, nimble and fast
• Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal
  
  

Who You Are

• A builder – who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too - looks beyond the foundation to connect dots for program optimization
• A rising omnichannel guru – who has formed a good understanding of performance marketing, and wants to continue to delve deeper into managing all media practices (paid search, OLV/CTV, display, social, audio) and who understands personalization and stays ahead of trends and tech within digital industry
• Someone who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner
• You don’t wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags
• Ability to execute client deliverables with a sense of urgency and client service orientation
• An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise
  
  

What You Should Have

• 1-3 years of experience in negotiating and managing publisher direct buys and managed service campaigns in partnership with a variety of media vendors and publishers
• Experience managing paid social media or programmatic campaigns are a plus
• Strong knowledge of platforms and data used to support and measure overall campaign performance (DCM, DV, etc.)
• Meta Business Manager, LinkedIn Ads, TikTok, Meta Blueprint and Google Certifications are a plus 
• Exceptional project management skills. Demonstrated ability to meet deadlines, prioritize and manage detailed budgets
• Ability to work well under pressure and to build relationships with internal teams
• Work related diversity, equity and inclusion involvement a plus
• Pharma/healthcare industry experience preferred, but not required
  
  

Pay Range: $70,000.00-$85,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here .

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, Boston, San Francisco, Carmel (IN), Manchester (UK), Edinburgh (UK), and London (UK) – that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at: www.realchemistrybenefits.com

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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