Offer summary

Qualifications:

5 - 8 years of experience in content writing or content marketing, preferably in B2B SaaS or FinTech., Strong understanding of accounting, bookkeeping, and fintech trends., Flawless command of the English language with excellent grammar and clarity., Creative storytelling skills to transform technical concepts into engaging narratives..

Key responsabilities:

Conduct in-depth research on industry trends and target audience personas.

Write clear and attractive copy across various formats, including blogs and social media.

Develop brand stories and product messaging that drive engagement and establish thought leadership.

Manage content calendars to ensure timely delivery of high-quality content.

Job description

Fincent is a new age finance firm whose mission is to bring financial and accounting services into the modern era. We like to think of ourselves as all of the good parts of a startup, without the downsides. We're a tight-knit team of smart, friendly people solving problems together with a shared passion for design, technology and creativity. Fincent stands at the intersection of neo-banking and SaaS and aims to be a complete financial hub for SMBs. We offer an AI-powered finance team with a real-time dashboard to manage all the finance functions for your business on one platform – banking, bookkeeping, yearly taxes, bill pay & invoicing, financial projections & budgeting, reimbursements and more.

Job Summary

Are you a creative storyteller with a knack for simplifying complex ideas? Fincent is looking for a Content Writer to join our dynamic marketing team. In this role, you’ll craft compelling, high-impact content that drives engagement, builds brand authority, and accelerates lead generation in the fintech and accounting space. If you have a proven track record of writing for B2B SaaS companies, a good understanding of fintech and accounting and the ability to transform technical concepts into engaging narratives, we’d love to hear from you!

Responsibilities:

Research & Analysis
- Conduct in-depth research on industry trends, competitor content, and target audience personas.
- Extract insights to develop content that aligns with target audience personas and business objectives.
- Analyze competitor content to identify gaps and opportunities.
- Develop a deep understanding of our target audience and tailor content to their needs and interests.
Content Creation & Strategy
- Write clear, attractive copy, adapted to specific target audiences - i.e., matter-of-fact writing, not marketing fluff.- Develop engaging content across a wide range of formats, including blogs, email campaigns, landing pages, social media, press releases, advertising, go-to-market materials, sales enablement assets, presentations, and other collateral.
- Develop brand stories that drive engagement and establish thought leadership.
- Craft compelling product messaging that highlights customer benefits and differentiates Fincent from competitors.
- Ensure consistency in tone, style, and brand messaging across all content.
- Tailor content for different stages of the buyer’s journey, from awareness to decision- making.
- Manage content calendars and ensure timely delivery of high-quality content.

Qualifications:

5 - 8 years of experience in content writing, content marketing (B2B SaaS or FinTech, accounting preferred)
Strong understanding of accounting, bookkeeping, and fintech trends.
Flawless command of the English language with excellent grammar and clarity.
Experience creating content for multiple formats, including blogs, whitepapers, case studies, eBooks, and social media.
Creative storytelling skills to turn technical concepts into compelling narratives.
Experience working in a fast-paced startup environment.

Required profile