Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field., 4+ years of experience in marketing, particularly in digital and field marketing in the LATAM region., Proficiency in managing digital campaigns and working with SEO and event management agencies., Fluency in English, Portuguese, and Spanish is required..

Key responsabilities:

Develop and execute lead generation strategies to provide high-quality leads for the sales team.

Manage agency relationships for effective placement of Google and Meta ads.

Plan and execute events with partners to drive engagement in the region.

Create high-value content and customer case studies to enhance brand presence and credibility.

Job description

Wati is a growing SaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.

Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Asia.

Headquartered in Hong Kong and trusted by 12,000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe.

We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.

Reports to: General Manager, LATAM

Job Summary

Key Responsibilities

Lead Generation

Develop and execute lead generation strategies to provide high-quality leads for the sales team.
Collaborate with internal teams and external agencies to optimize campaigns for conversion.

Digital Marketing

Manage agency relationships to ensure effective placement of Google and Meta ads.
Ensure accurate data tracking and channel attribution for all digital campaigns.

SEO Strategy

Work closely with the SEO agency to rank hero keywords at the top of search results.
Create high-value content that drives organic growth and aligns with brand objectives.

Field Marketing

Plan and execute events with partners, focusing on driving engagement and building strong connections in the region.
Coordinate logistics and manage resources for impactful event execution.

Content Production

Develop customer case studies to showcase successful implementations and strengthen credibility.
Collaborate with cross-functional teams to gather relevant data and insights for content.

Branding

Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in marketing, ideally with exposure to digital and field marketing in the LATAM Region.
Proficiency in managing digital campaigns and working with SEO and event management agencies.
Strong understanding of data analytics and tracking tools for channel attribution.
Excellent organizational, communication, and project management skills.
Proficiency in English, Portuguese and Spanish is required.

Benefits

Opportunity to work with a leading SaaS company and make a significant impact on our growth in the LATAM region.
Collaborative and innovative work environment.
Professional development and career growth opportunities.

If you are passionate about driving growth and making a difference in the LATAM market, we would love to hear from you!

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