Position: Marketing Coordinator
Number of hours: 40 hours/week
Schedule: EDT
Position Overview:
We are seeking a results-driven Marketing Coordinator to lead our digital marketing and event planning initiatives. In this role, you'll be responsible for the creation, coordination, and distribution of marketing materials that reflect our commitment to excellence. You'll support lead generation and nurture efforts, manage our social media presence, and ensure our brand remains consistent and engaging across all channels.
This position reports directly to the Chief Revenue Officer (CRO) and works closely with the sales and leadership teams. We're looking for a creative thinker with strong digital marketing experience who’s ready to make an immediate impact.
Tasks required:
Develop and maintain brand consistency across all media channels, with a strong focus on digital marketing
Design or oversee the creation of HTML emails, newsletters, digital ads, flyers, banners, and other marketing materials (digital and physical)
Write compelling copy for landing pages, ads, email campaigns, PPC, and promotional materials
Create and maintain a regular content calendar for social media that drives engagement and enhances brand visibility
Write and design content for blogs, guides, case studies, and other thought leadership pieces
Update and optimize website content to support SEO goals
Design and implement lead-nurture campaigns
Identify relevant industry publications and opportunities for content placement to increase brand awareness
Execute strategies to generate positive online reviews and respond to customer feedback and social media engagement
Lead event planning and coordinate marketing support for webinars, podcasts, and trade shows
Track and report on marketing metrics and campaign performance
Support the launch and promotion of new services and go-to-market initiatives
Manage Bubbl’s affiliate program platform Impact- making recommendations on partners.
Utilize tools like Asana to track progress on ongoing projects, ensuring that deadlines are met.
Research as needed for content creation, business development, or specific client projects.
Assist with organizing team meetings, preparing agendas, taking notes, following up on action items, and managing the team following up on action items
Prepare reports and presentations for the team and clients as needed.
Setting up the email marketing in the platforms like Brevo, and Apollo, and writing marketing emails like newsletters
Other tasks as assigned
Requirements:
Minimum 2 years of experience in digital marketing
Strong organizational, writing, and proofreading skills with great attention to detail
Proficiency in graphic design tools, especially Canva
Excellent interpersonal skills with the ability to communicate across all levels and industries
A tech-savvy mindset and familiarity with emerging marketing tools and trends
High degree of integrity, initiative, and dependability
Analytical thinking and the ability to track and interpret performance metrics
Experience using CRM platforms (HubSpot is a strong asset)
Experience managing SEO and PPC campaigns is a plus
Pediatric Associates Family of Companies
Coldwell Banker
Nimble Gravity
Dweet
Perseus TI