Strategist, Paid Social

TITLE Strategist, Paid Social 
DEPARTMENT Paid Media 
DIVISION NP Digital Canada 
LOCATION Remote – Greater Toronto, Canada 

ABOUT OUR COMPANY  

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY   

Neil Patel Digital (NPD) is seeking a Paid Social Strategist to help our growing Media team while serving as a trusted resource for our prospective and existing clients. The ideal candidate for this role is someone who has experience building social strategies for iconic brands – either as an agency partner or as part of an internal marketing team. You love building strategies that align to key business goals, and you know that no “one size fits all” approach will ever get optimal results. You’ve built social media plans, and equally important, you have the storytelling ability to bring those plans to life. You earn the trust of internal marketing teams by showing them thoughtful insights, compelling strategies, and clever uses of paid social channels to drive meaningful impact to their business.   

As a Paid Social Strategist, you will be responsible developing innovative social media strategies, paid social media plans, budget proposals and media flowcharts for NPD’s advertising clients. You will work closely with other disciplines to make sure we are developing innovative, full funnel media strategies that help our clients reach their target audience with a deep understanding of how organic and paid social activations are intertwined. You will also be in tune with major social media trends and provide POV’s to clients of how to navigate the social landscape as a brand. 

 To qualify applicants must reside and be eligible to work in the Greater Toronto, Canada. 

ABOUT THE RESPONSIBILITIES   

Reporting to the Director, Paid Media the Social Media Strategist will be responsible for the strategic approach and campaign delivery to meet clients’ goals and KPIs driving overall success.  

Responsibilities include but are not limited to:  

• Develop multi-channel social media recommendations based on client objectives
• Create and maintain flowcharts, media budgets, media authorizations, and vendor insertion orders
• Provide internal and external POV’s on current social media trends
• Monitor social platform reach and market demographics / usage trends
• Meet with potential media partners to understand their tactical and targeting capabilities
• Work with media vendors for tracking and pixel implementation alongside NPD’s Data, Analytics & Insights team
• Traffic ad creative through third-party ad server (CM360)
• Supervise campaign performance executed by external media partners, potentially meeting with key partners on weekly or monthly cadences
• Monitor ad verification, brand safety, and viewability to ensure campaigns are being executed by partners as defined
• Reconcile monthly vendor invoicing to ensure it aligns with third-party ad metrics
• Present campaign performance and insights to clients
• Build and foster positive relationships with media partners on behalf of NP Digital

ABOUT YOU 

• 4+ years in media planning and buying across paid social channels (meta, tiktok, pinterest, snapchat)
• Account-Based Marketing media partner knowledge and management preferred
• Experience managing media budgets of $100K+ in monthly ad spend
• Experience with syndicated data tools for audience analysis a plus
• Experience managing organic social posts is a plus
• Excellent verbal and written communication skills with the ability to build rapport and successful relationships with media partners
• Exceptional organizational skills with the ability to prioritize time and workload efficiently across clients and projects
• Ability to analyze data to develop campaign performance insights for client reporting
• Knowledge of media attribution to demonstrate how upper funnel tactics contribute to campaign performance
• Campaign Manager 360 platform experience preferred

BONUS POINTS 

• Experience working with large advertisers ($1M+ / Month)
• Experience supporting brand follower growth on organic social

ABOUT YOUR GROWTH 

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Specialist (typically 1-2 years) 
• Senior Specialist (typically 2-3 years) 
• Strategist (typically 4 – 5 years)
• Senior Strategist (typically 5-6 years) 
• Director (typically 6 – 8 years)
• Senior Director (typically 8 – 10 years)
• VP Paid media (10+ years)

ABOUT OUR BENEFITS  

• We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to: 
• Robust 100% employer-paid top of the line benefits plan which includes medical, dental, vision, and life coverage. Including retirement Savings Plan with employer contribution
• Flexible PTO: Take the time off that you need as you need it! In addition to our holidays, we close the office from Christmas to New Year’s
• Fully remote & offer a New Hire Technology stipend to set up home office

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.