Offer summary

Qualifications:

Strong copywriting skills and experience in digital advertising., Ability to create actionable briefs for designers and collaborate effectively., Experience with competitive analysis and a strong focus on data-driven optimization., Familiarity with various advertising platforms such as Meta, YouTube, and Google Search..

Key responsabilities:

Oversee the creation and execution of ad creative assets from ideation to design.

Conduct in-depth research to understand target audience needs and preferences.

Collaborate with designers and strategists to ensure effective messaging and ad performance.

Monitor ad performance, conduct A/B testing, and present findings to the team and clients.

Job description

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About this role

We are seeking an Ad Creative Strategist to join our team! The Creative Strategist plays a crucial role in bridging the gap between creative concepts and strategic marketing initiatives. This individual is tasked with crafting compelling digital ads that resonate with target audiences, using a blend of impactful copy, engaging design, and data-driven insights. As a Creative Strategist, you should have strong copywriting skills and a knack for creating a clear, actionable brief for designers. You should be great at competitive analysis and have an obsession with data and optimization. This role will work closely with a marketing team or “Pod” to grow and scale client accounts. The Creative Strategist knows how and when to bring in copywriters, designers, and actors as necessary to produce winning ads.

Responsibilities:

Oversee the execution of all ad creative assets from ideation to copy to design
Understand advertising best practices and create ads for a variety of platforms (Meta, YouTube, TikTok, Native, Rumble, Google Search, Email, etc)
Perform deep campaign and product research to understand what the target audience truly wants
Write copy for advertising campaigns (e.g., Meta, YouTube, Landing Pages, Emails, etc.)
Work with and brief designers to produce effective ads
Work with growth strategists, funnel strategists, and media buyers to align on messaging and strategy
Perform ad creative audits and come up with suggestions to improve performance
Performs Conversion Rate optimization: Monitor ads regularly and set up A/B test (min: 1x per week - 1x per month depending on traffic levels)
Log all A/B tests and document findings
Deliver presentations on findings and strategies to both the internal team and clients.