3+ years of experience writing marketing copy, 1+ years of experience optimizing content for search engines (SEO), Excellent research, writing, editing, and proofreading skills, Bachelor’s degree in English, Communications, Journalism, Marketing or related field is desirable..
Key responsabilities:
Write engaging copy to increase brand awareness and lead generation
Develop marketing copy for various channels including websites, blogs, and advertising
Search engine optimize content using relevant keywords and assist the SEO team
Report on project progress and key performance metrics to management.
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Training Resources Group is made up of a group of passionate people and companies, who develop and market Vocational Education and Training (VET) resources into the Australian VET sector. We focus on creating a WOW experience for our clients through quality products and exceptional customer service and support.
Grow your career with Australia's largest training resources provider
Great career progression in a rapidly expanding company
Be part of a dynamic & successful team
Enjoy the convenience of Australian hours – no night shift & no rush hour travel
ABOUT US
Training Resources Group is a B2B group of 5 companies that develop & provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.
ABOUT THE ROLE
You will be responsible for writing and search engine optimising website copy across our brands, to maximise engagement, generate leads and effectively communicate our offering and value propositions.
Reporting to the Product Marketing Manager, within the Marketing department, you will work closely with the other Marketing teams including, Product Marketing, Web Dev & UX, Creative, Email Marketing, Social Media, Digital Ads, SEO & Marketing Project Management.
YOUR RESPONSIBILITIES
Write compelling, engaging copy with the goal of increasing brand awareness, web traffic and lead generation
Develop engaging, channel appropriate marketing copy that will raise brand awareness and generate leads. In this role, you’ll be responsible for writing copy for:
Award submissions
Advertising
Sales brochures
Case studies
Blog articles
Website pages (landing, product and feature pages)
Meticulously edit and proofread copy to ensure content is accurate, relevant and error-free
Independently or partner with the SEO team in selection of relevant keywords
Search engine optimise (SEO) the content you write with the selected keywords
Assist with answering and assigning marketing tickets amongst the team
Conduct industry research, keep up to date on marketing trends and best practices and apply this to your work
Utilise AI tools for generating ideas, first drafts, optimising content and increasing overall efficiency
Research channel specific writing techniques, in order to adapt your writing style to various channels
Research and identify opportunities to improve webpage layout, conversion rates and reader engagement in partnership with other teams
Report to management on project and task progress, blog readership stats, website conversion rates, average session duration, and other key performance metrics
Provide proofing and editing support where needed
Where needed and where time permits, assist the SEO team with additional tasks
ESSENTIAL – you must possess these skills:
3+ years’ experience writing marketing copy
1+ years' experience optimising content for search engines (SEO)
Experience utilising ChatGPT or other AI tools to generate ideas, write first drafts and optimise content
Experience writing content for a wide variety of channels such as website content, advertising copy, brochure copy, award submissions etc.
Excellent research, writing, editing, proofreading and typing skills
Creativity, resourcefulness, flexibility, and motivation
A team player who is receptive to feedback
Excellent time-management and organisational skills, with the ability to meet tight deadlines
DESIRABLE – bonus if you possess these skills:
Experience developing landing page content that converts
Bachelor’s degree in English, Communications, Journalism, Marketing or related field
Experience optimising content for SEO keywords
Experience using Google Analytics
KPI – your performance will be based on:
Ability to meet due dates
Quality and quantity of work
When you apply, please make sure to include:
References
Links to your portfolio or provide work samples
WHAT'S IN IT FOR YOU?
Permanent work-from-home (quarterly attendance at internal events are required for staff within 40kms of our office)
No night shifts & weekend work
Fast career growth & development with our internal promotion
Loyalty incentives
Dental and optical benefits
PHP 100,000 medical coverage of 2 dependents
Snacks & meals provided in the pantry
Work less! Enjoy a 7.5-hour workday instead of 8
Enjoy more vacation leave! Get 10 days in year 1, 15 days leave in year 2, and 20 days in year 3 and thereafter
Get paid to learn! We provide up to 10 days per year for educational/vocational leave
Subsidies for gym membership, internet and vaccination
Virtual games, events and lunches out!
Salary:
PHP 30,000 - PHP 50,000
Required profile
Experience
Spoken language(s):
English
Check out the description to know which languages are mandatory.