Copywriter, Performance

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re a purpose-driven brand with big goals. We don’t just want to succeed—we want to make the world a better place while we do it. But here’s the challenge: we need someone who can craft compelling content that not only drives performance and boosts conversions but also stays true to our brand and humanity. It’s a true writer’s challenge—and we need you to help us hit it out of the park. If you’re a Performance Copywriter who believes in the power of words to create both impact AND results, then we want you to join our team!

Reporting to the Senior Copywriter, you’ll collaborate closely with our creative team to create paid video campaigns, SEO-focussed blog posts, and search-optimised Meta content that fuels both our growth and our social impact. From concepting and scripting videos with our talented video team to crafting copy that aligns with our brand and performance objectives, your words will help drive both visibility and results. Plus, your SEO-driven blog posts will help boost rankings and extend our reach.

This role is based in our Australian hub, with early morning starts to collaborate with our US team. If you thrive in a flexible, fast-paced environment and enjoy working across time zones, this is the perfect opportunity to make a real impact from day one.

If you worked here this past month here are some things you might have been involved in

• Worked closely with the video team to develop a fresh concept and script for our Meta videos, featuring a playful showdown between our co-founders as they debate their favourite WGAC product, which is optimised for conversion and driving engagement.
• Crafted a cheeky blog post that reveals what it means if you scrunch or fold your toilet paper, designed to grab attention and spark conversation.
• Brainstormed ways we can make our impact messaging more resonant and sticky 
• Worked with the Digital Product team on elevating our site experience with A/B testing
• Written a direct mail insert to encourage people to share our brand with friends
• Joined our monthly Creative Pin Ups and helped celebrate the team’s work 
• Ideated and shared inspiration in the monthly Copy team meeting
• Joined one of our Creative Team squads to help contribute to the culture of the team

Let’s talk about you

Performance copywriting isn’t just your bread and butter—it’s your jam

You’ve honed your performance copywriting skills, excelling at crafting scripts and supporting copy for paid video ads across multiple channels. SEO and social media ad platform experience are essential, but we’re happy to help you build expertise if you have a hunger for learning. Conceptual experience isn’t a must; what’s important is your grasp of our tone of voice and how it comes to life beyond the page. You tailor content for each platform, ensuring it’s engaging, on-brand, and optimised for performance, blending creativity with data-driven insights to drive results.

You are Curious and Strategically Aware

You ask insightful questions and ensure your work is aligned with marketing strategies and broader business goals. You’ve consistently applied performance marketing best practices across various channels, and stay up-to-date with trends and principles to ensure your copy drives results.

You are Self-Aware and Collaborative

You build strong, positive relationships with your manager, the creative team, and cross-functional partners. You know how to function in highly collaborative environments and excel at balancing e-commerce goals with tone of voice and creative excellence. Your self-awareness and ability to adapt to different perspectives ensure you maintain alignment with business objectives while fostering seamless teamwork.

You are a Time Management Guru

You thrive in fast-paced environments, managing your time with efficiency. With multiple channels to track and new work constantly coming in, you excel under pressure, meeting deadlines and prioritising key tasks. You proactively flag challenges to your manager or project manager, ensuring smooth workflow and helping the team stay on track. Your ability to juggle competing priorities is crucial to driving our business objectives and performance goals.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.