GTM SDR Programs Manager

As a GTM SDR Programs Manager supporting the Global Sales Development (SDR) organization, you are a trusted advisor and strategic operator, driving efficiency, operational excellence, and impactful programs. This role requires a tenured professional with 3+ years of experience who can thrive in a fast-paced, cross-functional sales environment while managing high levels of detail and continuous feedback.

The ideal candidate has a multi-disciplinary background—experience in sales, operations, and/or marketing—with a strong ability to analyze data, identify trends, and optimize GTM programs. Data literacy is a critical skill, and proficiency in SQL querying, dataset analysis, and cohorting will be a significant advantage.

What will you do? 

GTM Plays & Program Management

• Design and implement data-driven GTM Play programs to enhance SDR efficiency, ramp time, and performance.
• Develop and execute GTM Plays that equip SDRs with the strategies, messaging, and frameworks needed to engage buyers effectively.
• Create and manage SDR Playbooks aligned with SentinelOne sales plays, industry best practices, and GTM strategy.
• Identify and proactively address knowledge gaps through structured GTM Play programs and scalable learning resources.
• Leverage virtual tools and platforms to support ongoing SDR education and engagement across global teams.

Stakeholder Engagement

• Serve as a trusted advisor to SDR leadership, identifying roadblocks and implementing solutions to improve efficiency at scale.
• Lead cross-functional collaboration with Demand Generation, Field Sales, Industry Marketing, and GTM Strategy/Enablement teams to ensure SDRs are aligned with the broader sales strategy.
• Drive and manage change initiatives with confidence, demonstrating executive presence when presenting to senior stakeholders.

Strategic & Operational Planning

• Develop and implement regional GTM SDR programs and plays, ensuring alignment with GTM messaging and sales priorities.
• Create, test, and optimize outbound multi-channel cadences in collaboration with Product Marketing, Demand Generation, and Field Marketing.
• Architect outreach strategies leveraging insights, data-driven best practices, and industry benchmarks.

What skills and experience should you bring? 

• 3+ years of experience in Sales Development, GTM Plays or Strategy, or Sales Programs.
• Multi-disciplinary background—experience in sales, operations, and/or marketing is strongly preferred.
• Strong data literacy and analysis skills, including the ability to query SQL, navigate datasets, and analyze cohorts.
• Deep understanding of the SDR motion and a track record of success in the role.
• Excellent cross-functional collaboration skills and the ability to manage stakeholders across multiple teams.
• Strong presentation and communication skills, with the ability to influence and align stakeholders.
• Experience working in fast-paced, high-growth environments that require adaptability and attention to detail.
• Proficiency in Salesforce, Tableau, Outreach/Salesloft, ZoomInfo, Demandbase, LinkedIn Sales Navigator, Orum/Nooks.

Why us? 

You will be joining a cutting-edge company where you will tackle extraordinary challenges and work with the very best in the industry.

• Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events