Head of Sales - National Dealers

We are seeking a highly motivated and results-driven Head of Sales- National Dealers to lead and expand our dealer network in the Bath Remodel Division. This executive-level role will be responsible for developing and executing dealer growth strategies, optimizing dealer sales performance, and strengthening partnerships with private-label dealers and big-box retailers. The role requires strong leadership, strategic planning, and the ability to foster a high-performing, results-driven sales culture.

The Head of Sales- National Dealers will play a critical role in recruiting and managing dealer relationships, ensuring alignment with company-wide sales objectives, and collaborating closely with senior leadership across Sales, Marketing, Operations, and HR/Staffing.

Responsibilities

Dealer Network Growth & Development:

• Develop and execute strategies to expand and optimize the JBR dealer and private-label network.
• Recruit new dealers for targeted territories and markets to drive national growth.
• Cultivate and maintain strategic relationships with high-volume dealer executives.
• Lead dealer support training programs (JBR University courses) to enhance dealer sales performance.
• Act as a key leader for dealer meetings, including the annual Dealer Council Awards Conference.

Sales Strategy & Execution:

• Drive dealer sales performance by setting targets, tracking progress, and implementing corrective actions.
• Oversee big-box program management and recruitment for new retail opportunities.
• Manage strategic pricing negotiations to ensure competitiveness and profitability.
• Ensure alignment with national lead generation strategies in collaboration with the VP of Marketing.

Leadership & Performance Optimization:

• Lead, mentor, and develop a team including the National Sales, Technical Support/Warranty, and Channel Marketing teams.
• Conduct team meetings and 1-on-1 coaching sessions to support team and individual growth.
• Establish and monitor sales KPIs, conducting quarterly and annual forecasting for dealer performance.
• Work cross-functionally with Marketing, Operations, and HR to ensure seamless execution of sales initiatives.

Financial & Resource Management:

• Oversee budgeting and resource allocation to maximize ROI on dealer sales programs.
• Monitor and analyze market trends and customer insights to drive sales growth.
• Manage Costco relationships at the Senior Manager and executive levels.
• Additional duties as assigned.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field. Advanced degree or relevant certifications are a plus.
• Minimum of 12 years in Sales, with at least 8 years in senior management or executive leadership roles.
• Proven track record to develop and scale a national dealer network.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels of the organization.
• Strong negotiation skills and experience managing large dealer accounts.
• Experience working with big-box retailers and private-label partnerships.
• Expertise in leading, managing, and developing large, cross-functional teams. Ability to inspire and cultivate a high-performing, collaborative team environment.
• Data-driven mindset with expertise in forecasting, budgeting, and performance analysis.
• Ability to travel up to 50% of the time.

Compensation is based on experience; $170,000+ and bonus potential

The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.

Benefits

• 401(k) with matching program
• Paid time off (PTO)
• Health insurance
• Dental insurance
• Vision insurance
• Health savings account
• Life insurance