Vice President, Brand & Creative

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What You’ll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What You’ll Be Responsible For

As the executive leader of Circle's Brand & Creative teams, you will be responsible for the strategic vision and operational excellence of Circle's brand storytelling, creative development, and brand identity systems. You will build a category-defining brand that reflects trust, innovation and boldness.

Leading multidisciplinary teams across brand strategy, research, campaign concepting, design, video, owned channels and creative operations, you will transform them into a high-performance, insight-led, AI-assisted creative engine. Reporting to the SVP of Marketing, you will partner cross-functionally with Product, BD, Policy and Communications to unify messaging, scale global brand and go-to-market campaigns and influence how Circle is perceived by customers, partners, developers, policymakers and the media.

What You’ll Work On

• Build and scale Circle’s internal Brand & Creative teams to function as a best-in-class creative engine.
• Define and steward Circle’s brand architecture, visual identity, and voice/tone across all platforms.
• Drive the development of differentiated, insight-led campaigns that position Circle building the new internet financial system.
• Oversee research and brand tracking to guide strategy and inform creative decisions across key markets and audiences.
• Lead the concepting and development of high-quality creative campaigns and assets—video, photography, design, motion, and digital content.
• Collaborate with Growth Marketing, Product Marketing, and Comms to align creative initiatives to go-to-market strategy and business priorities.
• Manage Circle’s owned digital channels (e.g., websites, social) to ensure consistency, clarity, and performance.
• Drive the Brand & Creative teams to become AI-native, integrating GenAI tools and technologies into workflows and processes to enhance efficiency and creativity.
• Recruit, coach, and inspire a diverse, high-performing creative team while fostering a culture of innovation and excellence.
  
  

Core Requirements

What you’ll bring to Circle:

• 15+ years of creative industry experience, including internal studios and top-tier agencies.
• 10+ years of executive creative leadership, including experience leading brand architecture and global creative campaigns.
• Demonstrated ability to scale creative organizations, systems, and processes in high-growth companies or startups.
• Exceptional ability to develop brand platforms that unify messaging across customer, developer, and policy audiences.
• Proven success building and leading teams across art direction, copywriting, design, and video production.
  
  

Preferred Requirements

• Experience building creative functions within fintech, blockchain, or B2B tech environments.
• Deep familiarity with AI-assisted creative tooling and data-informed storytelling approaches.
• Prior leadership of brand repositioning efforts that result in measurable awareness and reputation lift.
• Strong executive presence and ability to influence across C-suite, cross-functional peers, and external stakeholders.
  
  

Additional Information

• This position is eligible for day-one PERM sponsorship for qualified candidates
  
  

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range

$252,500 - $290,000

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.