Offer summary

Qualifications:

3-5 years of experience in consumer lifecycle and CRM marketing, preferably in a mobile app or technology startup., Analytical mindset with the ability to leverage data and insights for decision-making., Experience with marketing automation tools such as Braze is preferred., Strong understanding of Gen Z culture and trends..

Key responsabilities:

Develop and execute a comprehensive lifecycle and CRM strategy across various channels.

Manage day-to-day execution of email, in-app, and push campaigns including writing and reporting.

Identify and implement new CRM trends and best practices for continuous improvement.

Analyze consumer insights to inform product decisions and enhance the customer journey.

Job description

Gen Z is the generation of the side hustle. 💪🏻 They’re creators. 👩‍🎤 They’re freelancers. 🧑‍💻 They’re investors. 👩‍💼 And they’re not afraid to take on challenges, especially when it comes to their finances - and we’re here for it.

Step is a next-generation financial services company building a better banking experience to help teens and young adults achieve financial independence and knowledge at an earlier age. We’re on a mission to improve the financial future of the next generation by empowering teens to start their financial journey today. Step is a well-funded Series C company that has raised more than $175M, focused on disrupting the banking industry through a differentiated mobile-first consumer experience.

People love our product. We eclipsed over 5.5M million customers, and if you’re looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!

The Role

As Step’s CRM & LIfecycle Marketing Manager, you will be a founding team member and own the customer journey, helping build and grow new engagement touchpoints to set the next generation up for financial success. Starting day one, you’ll immerse yourself in all things Gen Z and their journey through our product. You’ll partner with our Product Marketing, Content and Performance Marketing teams to brainstorm and build new lifecycle journeys to empower teens to take on their financial independence.

As you build out Step’s CRM platform and lifecycle touchpoints, you’ll analyze and dive deep into the data. You’ll identify new opportunities to experiment and optimize the customer experience. You’ll dig into new trends in the customer journey and help inform product decisions and creative direction. You’ll support product launches and brand campaigns, to educate and empower teens on their financial journey.

Responsibilities

Develop a best-in-class lifecycle and CRM strategy to personalize tactics across channels and audience segments
Own the day-to-day execution of email, in-app and push campaigns including writing, building, scheduling, testing and reporting
Identify new CRM trends, implement best practices and build processes to enable continuous experimentation and iteration
Leverage consumer insights and analyses to develop new hypotheses and experiments
Understand our target audience, build out segmentation and identify new opportunities for improvement in the customer journey
Manage external CRM agency partners
Be a voracious consumer of Gen Z culture and highlight trends that can help inform new and creative marketing and product ideas

About You

3-5 years of experience in consumer (B2C) lifecycle and CRM marketing, preferably with a mobile app, technology, or start-up experience
Analytical and experimental mindset can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
Experience with marketing automation tools such as Braze
Excited about building things from the ground up and implementing programs from start-to-finish
Curiosity and hunger for solving difficult problems
Thrives in a self-starter fast-paced environment, able to work autonomously
Team-oriented mindset and the ability to work with a wide range of individuals
Experience with HTML preferred, but not necessary