Customer & Lifecycle Marketing Manager - Workleap

Job Description

So, what will your new role look like?

You’ll join the Customer & Lifecycle Marketing team to build and scale our customer growth engine. As a Customer & Lifecycle Marketing Manager, you’ll create programs that turn trials into loyal users, grow usage and adoption, and inspire advocates who champion their success with Workleap solutions.

This is a hands-on role where you’ll work closely with Customer Success Managers (CSMs), Account Managers (AMs), and our Product team to deliver personalized, multi-channel campaigns across email, Intercom, in-product notifications, and more. From onboarding to expansion and referrals, you’ll ensure our customers see real value at every step of their journey—and help drive top-line growth in the process.

Responsibilities:

• Build and launch lifecycle marketing campaigns across trial, onboarding, adoption, expansion, and renewal phases;
• Implement AI-driven personalization and automation (e.g., Intercom chatbots, usage-based triggers) to deliver the right message at scale;
• Develop upsell and cross-sell workflows based on product signals like seat usage, participation, and manager engagement;
• Run A/B tests to optimize nurture flows and track their contribution to the expansion pipeline;
• Create and activate advocacy campaigns that turn satisfied customers into testimonials, referrals, and user generated stories;
• Collaborate with CSMs and AMs to align marketing efforts with QBRs, check-ins, and renewal cycles;
• Work closely with Product and Growth teams to explore in-product messaging for timely, contextual communications;
• Partner with RevOps and GTM Engineers to define audience segments; set up usage-based triggers; track campaign performance.

A typical week?   

You might launch a new adoption campaign on Monday, dive into usage data to identify your next upsell cohort on Tuesday, align with CSMs on account timing on Wednesday, write advocacy prompts on Thursday, and optimize campaign performance on Friday.

What does your future team look like?   

You’ll be part of the Customer & Lifecycle Marketing team, reporting to the Manager of Customer & Lifecycle Marketing. You’ll collaborate with Product Marketing, Content, Growth, and RevOps, while working closely with our CS, AM, and Product teams.

What are the next challenges awaiting your team?   

We’re transitioning from one-off campaigns to a fully integrated lifecycle model. That means turning customer behavior into actionable insights, automating processes, and creating playbooks that empower our GTM teams. The strategy is set—we need execution excellence to bring it to life.

Qualifications

• 4+ years of experience in B2B lifecycle, growth, or customer marketing;
• A strong passion for using AI to scale your work and drive impactful results;
• Experience launching automated nurture campaigns (HubSpot, Intercom, CommonRoom);
• Strong understanding of the customer journey and lifecycle segmentation;
• Confidence using data to define audiences and optimize performance;
• Strong communicator with excellent cross-functional collaboration skills;
• Hands-on with A/B testing and iterative campaign improvement;
• Experience working closely with CSMs, AMs, and Product teams;
• Asset: experience with PLG or in-product messaging tools.