Offer summary

Qualifications:

Proven experience in product marketing or related field, preferably in a SaaS environment., Strong understanding of go-to-market strategies and product positioning., Excellent communication skills, both written and verbal, for creating compelling content and presentations., Ability to conduct market research and analyze competitive landscapes..

Key responsabilities:

Develop and implement go-to-market plans to achieve business goals.

Create tailored content for various platforms, including websites and marketing materials.

Define and execute product launches while measuring their impact and adoption.

Conduct market research to identify trends and gather customer feedback for product improvement.

Job description

NOTE: This is a FULLY remote role, but the candidate must be within Europe to collaborate with their team, peers, and internal customers. You do not have to be in the specific city shown in this listing, but please only apply if you are physically based within Europe.

Hostaway is a SaaS startup that is transforming the vacation rental industry. With innovative solutions and partnerships with giants like Airbnb, VRBO, and Booking, we're taking on the competition and winning. Leveraging our customer-centric core values, we consistently deliver results that encourage growth, learning, and innovation for our team, our customers, and the industry. As a profitable and growing company, this role is necessitated by our continued growth.

As a profitable and growing company, this role is necessitated by our continued growth. Check out more about our recent funding round of $365 million here.

We are seeking an experienced Product Marketing Manager to help accomplish mission-critical growth goals in the European market. This is a great opportunity to join a fun and dedicated team and make a meaningful contribution in a collaborative work environment and will report directly into the VP of Marketing.

About the role

Develop go-to-market plans; including planning, product positioning, value proposition, messaging, related assets and sales enablement, to deliver against outcomes and achieve business goals.
Create on-brand, best-in-class content, tailored to target ICP customers, including in-product messaging, website content, landing pages, launch material, emails, training, education materials, etc.
Define and execute new product and features launches, including measuring their impact and increasing their adoption.
Define and evolve product positioning, branding, and messaging in cooperation with product management, design, data and analytics, sales and other partners across the organization.
Enable sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product’s benefits.
Create compelling presentations to effectively communicate complex issues to the leadership team and to external stakeholders. Be able to identify ambiguity and work to systematically drive clarity through strategic framing and stakeholder alignment.
Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats. Develop a comprehensive understanding of competitor products, pricing, marketing strategies, and sales tactics.
Speak to our customers to gain new perspectives and feedback on our products.
Build experiments, testing theories, and share learnings with cross-functional teams.