Growth Marketer

🐼 Who we are

You. Better. With Alan.

Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

We're building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system.

By connecting all aspects of care - private, public, and direct to consumer - we create the most member-centric healthcare experience. Through deep engagement, we empower everyone to overcome day-to-day health obstacles and live healthier lives.

We partner with 32,000+ companies of all sizes, serving more than 700K members, and have reached €500M+ in ARR.

Our team of 600 people (still growing) operates across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦.

🤘 How we do it ?

People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

1. Mission is the Boss: We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.

2. Member & Customer-led: We are obsessively focused on solving customer problems and creating delightful experiences while building trust.

3. Excellence like Athletes: We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.

4. Enlightened Despots: We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.

5. Radically Transparent: We ****make information accessible and written-first, promoting async communication while protecting sensitive data.

6. Kind, Methodic Optimists: We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.

7. Empathetic Challengers: We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.

8. Bold & Creative Contrarians: We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.

9. Disciplined Executors: We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.

10. Fight for Simplicity: We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.
    

⭐ Context ⭐

Alan's digital distribution, both for companies and individuals (freelancers, retirees, etc.), is experiencing strong growth (+45% annually), and we are planning for even more impressive growth in the coming years thanks to a strong brand and innovative distribution.

We are looking to scale our paid acquisition efforts by bringing in a dedicated expert to own and optimize one of our paid marketing channels.

⭐ Your mission ⭐

Your objective is to scale Alan's paid acquisition efforts through:

• Ownership and optimization of our digital marketing channels (SEA, Meta, LinkedIn, …)

• Development of targeted campaigns for specific customer segments in France and/or International business

• Creation and testing of ad creatives, messaging and landing pages

• Data-driven optimization of campaign performance and ROI

• Collaboration with design and content teams for asset creation

• Management of budget allocation and performance tracking

• Testing and installing new channels as lever of conversion

⭐  If you have some of the following, you may be a great fit ⭐

• 1-3 years experience in paid marketing or growth roles

• Proficiency in at least one major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)

• Strong analytical and data-driven approach

• Experience in campaign creation, optimization and budget management

• Ability to work autonomously and take ownership of projects

• Creative mindset with test-and-learn approach

• Fluent in French, Dutch or Spanish

• B2B experience is a plus

⭐ What makes this role exciting ⭐

• Full ownership of a key paid acquisition channels

• Opportunity to drive growth in a fast-scaling environment

• Autonomy to test and implement new strategies

• Close collaboration with cross-functional teams

• Impact on company's growth objectives

🙌   Perks & Benefits

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers. 

Therefore, we offer:

• Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.

• Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.

• All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.

• Flexible vacation policy and flexible working hours. Organize your time as you wish.

• Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).

• Transport. Country-specific commuter benefits.

• Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.

• Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.

• Parental leave. Extended parental leave for all new parents, for permanent contracts only.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

We'll be thrilled to receive your application!

🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

#LI-DNI