Offer summary

Qualifications:

7+ years of experience in consumer insights, market research, or related fields., Bachelor's degree in Marketing, Social Science, Psychology, Business, or a related field; Master's degree preferred., Experience in consumer-facing product or service industries, particularly in technology or ecommerce., Strong analytical skills and proficiency with analysis tools like Python and Tableau..

Key responsabilities:

Lead initiatives to identify emerging consumer behaviors and trends for innovation.

Conduct consumer research to understand preferences and translate insights into actionable recommendations.

Monitor competitive landscape and create impactful outputs for leadership and product teams.

Engage with stakeholders to design research programs and advocate for consumer needs within the organization.

Job description

Sr. Consumer Research & Insights Manager
Location: Candidates can be Full Remote, East Coast or Central US.
Duration: 6 Months+

Candidate would work EST Work Hours.
All candidates submitted should have 7 + years of experience in consumer insights, market research, or related fields.
All candidates submitted must have a completed Bachelors Degree for consideration, ideally in Marketing, Social Science, Psychology, Business or a related field (Master's degree preferred but not required).

What You Will Do:
Innovation Insight & Trend Analysis:
Lead initiatives to identify emerging consumer behaviors and trends that have the potential to influence innovation. Use various research methodologies to uncover unmet needs and new opportunities for product development and market differentiation. Monitor global and regional market trends to provide early-stage insights that inform ideation and future-facing opportunities.
Consumer & Market Behavior Insights:
Lead consumer research to understand evolving preferences, pain points, and needs. Understand the current and potential consumer target and translate insights into actionable recommendations that influence new product designs, marketing campaigns, and overall business strategies. Champion consumer empathy and be the voice of the consumer within the organization.

Competitive Intelligence:
Monitor the competitive landscape, identifying trends, competitor activities, and market shifts that may affect consumer behavior. Create action oriented and impactful outputs that help leadership and product teams stay ahead of the competition by adjusting strategies as needed.
Stakeholder Engagement:
Partner with key business stakeholders; including product managers, designers, R&D and the marketing team to understand business questions, design research programs and share insightful learning that advocates for the consumer. The ability to collaborate and influence the organization will be critical to success in this role.

Skills:
To Be Successful You Will Have:
7 + years of experience in consumer insights, market research, or related fields
Experience in consumer facing product or service industry
Highly regarded - experience in technology, robotics, direct to consumer (DTC), ecommerce or other innovation oriented industries
Demonstrated experience in range of consumer insight research methodologies
Excellent communication and presentation skills with the ability to tell compelling stories using data.
Proficiency with analysis tools (e.g., Python, Tableau etc) and expert at using survey platforms (e.g. Qualtrics).
Familiarity with POS data sources eg. Circana/ Nielsen
Strong analytical thinking skills
Ability to identify patterns and connect the dots to identify meaningful insights
Passion, curiosity and personal leadership

#TB_EN

Required profile