Analyst Relations Manager

Hi, I'm Cassie Alexander, your Recruiter and guide to joining CSG! We are excited to learn more about you and your unique background.

CSG is looking for an experienced communicator to help elevate and scale our Analyst Relations program, building advocacy with our key industry influencers, while supporting sales enablement. With a focus on relationship building, the Analyst Relations Manager will manage a program that drives two-way dialog with industry analysts communicating vision, strategy, product direction, customer success and competitive differentiation to establish positive market position. We are looking for someone with solid Public Relations, Marketing or Communications experience.

For this position, you will need to understand the role industry analysts play as influencers of enterprise technology selection and validation, as well as vendor product and GTM strategies. You will work closely with marketing colleagues and senior leadership to concisely communicate our differentiation to leading industry analysts to build recognition and a working knowledge of the company and its offerings.

We are looking for a Analyst Relations Manager who will:

Analyst Engagement

• Develop engagement strategies to deepen and broaden relationships between CSG and the global analyst community.

• Effectively communicate CSG’s perspectives, value propositions, use cases, announcements, and key differentiators.

• Drive participation in major analyst evaluations and research studies including the Gartner Magic Quadrant and Forrester Waves.

• Guide introduction into new vertical markets, establishing relationships with analysts for product feedback and market insights.

• Experience utilizing Spotlight Oz is a plus.

• Plan and execute events and meetings between industry analysts, CSG employees, customers, and prospects.

Internal Collaboration

• Collaborate with CSG executives, marketing and other cross functional teams to build and execute strategic plans and engagements related to a strong customer reference pipeline.

• Provide feedback on overall product and marketing content and messaging and support the global marketing team with analyst resources that can be leveraged for marketing activities, including negotiating market research projects, webinars, papers, and analyst speaking engagements.

• Prepare executives and other spokespeople for analyst engagements.

• Understand and research adjacent market segments and analysts to determine relevancy and opportunity for CSG.

• Deliver market insights to guide product development and market approach.

Project Management

• Own briefing scheduling and coordination.

• Generate analyst relations content, including briefing documents, messaging, competitive positioning, newsletters and thought leadership pieces.

• Collaborate with marketing and customer success teams to reignite Peer Review/customer review programs with GPI, G2 and Trust Radius.

Measuring Program Effectiveness

• Manage reporting, results analysis and distribution of all key analyst reports to bring key insights and efficiency to the organization.

• Use data to measure and support program success and make recommendations to internal teams on how to best use analyst content.

• Assist with and contribute to monthly and quarterly evaluation and measurement reports to highlight the value and impact of the team’s ongoing efforts.

Planning and Strategy

• Develop and implement strategic analyst relations programs and plans in alignment with company and solution objectives.

• Drive strategy and execution of analyst engagements, including inquiries/briefings, advisory days, event sponsorships, analyst roadshows, etc.

• Drive analyst awareness of CSG and significantly expand analyst understanding and support of CSG’s differentiation and value propositions.

Is this opportunity right for you? We are looking for candidates who have:

• Bachelor’s degree in Marketing, related field or equivalent experience

• 8+ years in analyst relations, communications and/or product marketing in the enterprise software, SaaS, CX or payments industry

• Knowledge of trends in communications and analyst relations

• Can contribute to large initiatives, while managing other independent projects

• Experience working directly with executives, product management and product marketing functions

• Experience with key “ranking”/evaluation reports like Gartner Magic Quadrant, Forrester Wave, etc.

• Experience owning/directing key elements of an AR program (briefing prep, post activity debrief, outcome tracking)

• Experience growing and managing a customer review program with a sustainable and repeatable process that results in positive, but objective reviews

• Ability to be creative, strategic, analytical, and think outside the box to solve problems and secure opportunities

• Strong organizational and writing skills and a strong technical mind with the ability to quickly extract, synthesize, and relay key information from multiple sources without becoming overwhelmed

• Ability to develop metrics, build executive summaries and communicate business and technology insights

• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously with minimal supervision

• Self-starter with a willingness to learn complex technologies and industries

• Strong project management and time management skills

• Ability to read, write, speak and understand the English language in a business environment

Our Guiding Principles

Impact

• Always help and empower others, whether they’re colleagues or customers. When our employees set their minds to something, great things happen.

Integrity

• Do what’s right for our customers and our people while being authentic. We treat everyone with trust and respect—that’s just who we are.

Inspiration

• Be bold in the way you think and passionate about the work you do. Test out innovative ideas without the fear of failure.

CSGer Perks & Benefits 

• Work from Home

• Employee Belonging Groups

• Healthcare: Dental, Medical, and Vision

• Paid Vacation, Volunteer, and Holiday Time Off

• And so much more!

View More Benefits  

• If you would like to be considered for employment opportunities with CSG and need special assistance due to a disability or accommodation for a disability throughout any aspect of the application process, please call us at +1 (402) 431-7440 or email us at accommodations@csgi.com. CSG provides accommodations for persons with disabilities in employment, including during the hiring process and any interview and/or testing processes.

Our Story

CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. For over 40 years, CSG's technologies and people have helped some of the world's most recognizable brands solve their toughest business challenges and evolve to meet the demands of today's digital economy.

By channeling the power of all, we make ordinary customer and employee experiences extraordinary. Our people [CSGers] are fearlessly committed and connected, high on integrity and low on ego, making us the easiest company to do business with and the best place to work. We power a culture of integrity, innovation, and impact across our locations, representing the most authentic version of ourselves to build a better future together. That's just who we are. Learn more about CSG Inclusion & Impact here.

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Please submit your application at csgi.com/careers. Applications will be accepted for at least 5 days from original posting date.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Position Pay Range:

This range represents the low and high end of the salary range for this position. Actual salaries will vary based on factors including but not limited to geographical location and experience.

This role is eligible for a bonus opportunity.

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