Paid Social Senior Specialist

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Paid Social Senior Specialist you will own the following responsibilities:

• Develop and implement paid social campaigns, including but not limited to account setup, strategy development, organization, and management

• Ongoing use of reporting, analytics, and trend tools for weekly, monthly and quarterly reporting

• Campaign set-up and management: target development, creative testing, bid and budget management, and optimizations

• Effectively prioritize efforts to focus on delivering on the most important things, track and reports on campaign results, data analysis and participate in weekly client calls

• Manage a support team of Account Analysts to deliver the tasks

• Assist in training the team on new processes and industry developments

• Consistently look for ways to improve current processes or introduce new approaches that will contribute to the client’s success

• Successfully fulfill the client’s strategy by creating deliverables and recommendations

• Assist with new business pitches and proposals

• Has experience communicating with clients whether through email or via the phone with minimal oversight to cultivate a strong working relationship.

• Accountability and ownership with limited supervision of paid social program, successes, and failures for several client accounts.

• Has an in-depth knowledge of paid social strategy (full-funnel, which platforms to use when, attribution, measurement, creative, etc).

• Clearly and comfortably delegates both routine and important tasks and decisions.

• Responsible for end-to-end program strategy, execution, and reporting.

• Effectively prioritizes efforts to focus on delivering on the most important things. Tracks and reports on campaign results, and data analysis and participate in weekly client calls.

• Proactively educates oneself on industry findings and effectively mentors junior team members via training and delegation.

Requirements:

• 4-5+ years of related work experience in paid social

• Experience with B2C social strategy

• Advanced computer skills, particularly Microsoft Excel and Google Workspace

• Experience managing paid social campaigns and budgets across LinkedIn Ads, Meta, TikTok, Reddit and Snapchat (at minimum), with deep understanding of strategic and executional best practices

• Proven track record of collaborating with large, cross-functional/cross-channel teams

• Support the creation of deliverables and contributing to data-driven recommendations.

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

• Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.

• Excellent communication skills, fostering effective collaboration within the team.

• Strong organizational abilities managing multiple tasks and meeting deadlines.

• Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software.

• Adaptability to new technologies and industry changes, maintaining a continuous learning mindset.

• Strong problem-solving skills to identify campaign issues and propose effective optimizations.

• Proven ability to work collaboratively within a team, supporting members and contributing to campaign success. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.