Offer summary

Qualifications:

Proven experience in managing Google Ads and Meta Ads campaigns., Strong knowledge of ad platform features, targeting options, and bidding strategies., Familiarity with Google Analytics and data interpretation., Excellent communication and collaboration skills..

Key responsabilities:

Set up and manage Google Ads and Meta Ads campaigns.

Monitor ad performance, analyze data, and provide recommendations for improvement.

Collaborate with internal team members to ensure campaign goals align with broader marketing objectives.

Stay updated with changes in ad platform features, policies, and best practices.

Job description

This is a remote position.

Job Type: 20 hours per week, flexible hours

Job Overview:

We are seeking a skilled Paid Ads Specialist to manage and optimize digital advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram). The ideal candidate has a strong background in PPC advertising, data analysis, and campaign optimization, ensuring the best return on ad spend (ROAS) for our clients.

Key Responsibilities:

Set up and manage Google Ads campaigns (Search, Display, YouTube).
Set up and manage Meta Ads (Facebook and Instagram).
Implement campaign instructions provided, including targeting, ad creatives, and budget allocation.
Monitor ad performance, analyze data, and provide recommendations for improvement.
Collaborate with internal team members to ensure campaign goals align with broader marketing objectives.
Stay updated with changes in ad platform features, policies, and best practices.
Install tracking pixels on company websites.
Import and manage product feeds for Meta Ads.
Set up Meta and Google Ads backend accounts and assist clients in setting up their accounts if they do not exist.
Utilize Google Analytics to pull and analyze data for multiple clients.
Conduct keyword research using Google tools and SEMrush.

Required Skills & Qualifications:

Proven experience in managing Google Ads and Meta Ads campaigns.
Strong knowledge of ad platform features, targeting options, and bidding strategies.
Familiarity with Google Analytics and data interpretation.
Experience with product feed imports and tracking pixel installation.
Proficiency in keyword research using Google tools and SEMrush.
Ability to analyze data, identify trends, and optimize campaigns accordingly.
Excellent communication and collaboration skills.
Ability to work independently and meet deadlines.