Offer summary

Qualifications:

3–5+ years of B2B SaaS marketing experience, ideally in a PLG environment., Strong storytelling and strategic skills with excellent copywriting abilities., Experience managing cross-functional marketing programs and direct reports., Familiarity with modern marketing stacks like HubSpot and Wordpress..

Key responsabilities:

Own and execute the end-to-end marketing strategy aligned with PLG, Sales, and CS motions.

Lead OKR planning and manage a small marketing team.

Define buyer personas and create messaging frameworks for product launches.

Report on marketing performance and refine strategies based on data insights.

Job description

At ENDVR, we’re focused on empowering the world’s best action sport, optical, outdoor, and lifestyle brands to connect with in-store associates. We’re the digital platform focused on sales in the physical world, making it easy for brands to engage with retail sales associates to drive sales, share product knowledge, promote their brand, and gather data to measure success in real-time.

About the role:

We’re looking for a strategic and hands-on Senior Marketing Manager to lead our marketing function and directly own the Product Marketing and reporting responsibilities within the team. You’ll own the full marketing strategy - from product marketing to content and demand generation - and manage a small but mighty team. You’ll work closely with Product, Growth, Sales, RevOps, and Customer Success to align our brand, messaging, and campaigns with user growth, customer acquisition, and revenue expansion goals.

What you’ll do:

Marketing Strategy & Leadership

Own and execute our end-to-end marketing strategy aligned to PLG, Sales, and CS motions

Lead OKR planning in collaboration with the CRO and Chief of Staff

Manage and coach a team of three: Partnerships Manager, Content Marketing Specialist, and Demand Generation Manager

Align cross-functionally on product launches, sales priorities, and growth initiatives

Positioning, Messaging & Enablement

Define ICPs, buyer personas, and segmentation strategy

Create compelling messaging and positioning frameworks by segment

Lead product and feature launch planning with Product and Growth

Partner with Sales/CS on enablement content and win/loss insights

Demand Generation

Own strategy and execution across paid, organic, and partner channels

Optimize lead scoring, nurture workflows, and campaign analytics

Build strategic partnerships and run events to drive SQLs

Content & Brand

Set and lead content strategy to support SEO, brand awareness, and thought leadership

Ensure consistent storytelling and brand voice across all channels

Collaborate with the Content Marketing Specialist to scale content production

Performance Tracking & Reporting

Report regularly on marketing performance and team impact

Continuously refine strategy and execution based on data insights

You’ll Thrive If You...

Have 3–5+ years of B2B SaaS marketing experience, ideally in a PLG environment

Have led cross-functional marketing programs and managed direct reports

Are a strong storyteller and strategist who can balance big-picture vision with tactical execution

Excellent copywriting skills and attention to detail

Know your way around modern marketing stacks (HubSpot, Wordpress, Intercom etc.)

Are data-driven, curious, and energized by fast-paced environments

Love working across teams and wearing multiple hats

Enjoy being remote but if you're living in Montreal, be open to spending time in the office too

Experience in early-stage, high-growth SaaS startups

Familiarity with Scrum and Agile would be a benefit

We're a fast-growing startup passionate about harnessing technology to revolutionize the retail space. Our team thrives on diversity and inclusivity, fostering an environment where everyone can be their authentic selves and contribute to meaningful work. We understand that candidates from underrepresented groups may hesitate to apply unless they meet every qualification. If you think you have what it takes but don’t necessarily tick every box on this job description, please still get in touch and apply to ENDVR. We’d love to chat!

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