SEO and Website Optimization Specialist (ZR_21605_JOB)

This is a remote position.

• Contract type: Independent Contractor
  
• Schedule: 40 hours per week, Monday to Friday 8 AM to 5 PM Indianapolis, IN time, with 1-hour unpaid break
  

Client Timezone: EST (Indianapolis)

Responsibilities:

Web Page Optimization:

• Conduct regular website audits to identify areas for improvement and implement changes that will enhance website performance, speed, and user experience.
  
• Optimize individual pages for SEO, including meta tags, header tags, content optimization, and internal linking structure.
  
• Ensure the website is mobile-friendly and optimized for fast loading times.
  

Local SEO Insertion:

• Implement local SEO strategies to improve rankings for location-based searches, ensuring the website is visible in local search results.
  
• Optimize Google My Business and other local directory listings to ensure they are fully optimized and up-to-date.
  
• Leverage location-specific keywords, local backlinks, and other techniques to strengthen local search visibility.
  

• Conduct keyword research to identify high-value, relevant search terms and optimize the website's content accordingly.
  
• Optimize content, blog posts, and landing pages to increase organic traffic and achieve better search engine rankings.
  
• Build a strategy for acquiring high-quality backlinks to improve domain authority and ranking potential.
  

Website and SEO Analytics Monitoring:

• Use tools such as Google Analytics, Google Search Console, and other SEO software to monitor website traffic, rankings, and overall performance.
  
• Track key performance indicators (KPIs) like organic traffic, keyword ranking improvements, bounce rate, and conversions.
  
• Provide monthly or quarterly reports on website performance, search rankings, and the effectiveness of SEO efforts.
  

Continuous Improvement & Trend Monitoring:

• Stay up to date with SEO trends, Google algorithm updates, and best practices to ensure that the website is always optimized according to the latest standards.
  
• Analyze competitors' SEO strategies and identify opportunities for improvement.
  
• Implement A/B testing for various page elements to optimize content continually and user experience.
  

Requirements

Experience & Skills:

• Proven experience in SEO, specifically with web page optimization and local SEO strategies.
  
• Knowledge of on-page and off-page SEO best practices.
  
• Strong understanding of Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs, Moz).
  
• Experience with keyword research tools and competitor analysis.
  

Technical Proficiency:

• Familiarity with HTML, CSS, and website management systems (e.g., WordPress, Shopify).
  
• Experience optimizing websites for speed, mobile-friendliness, and overall usability.
  
• Familiarity with implementing structured data (Schema.org) for SEO purposes is a plus.
  

Analytical & Reporting Skills:

• Ability to monitor SEO performance and track key metrics.
  
• Experience preparing and presenting clear, data-driven reports to stakeholders.
  
• Ability to use data insights to make informed decisions about SEO strategies.
  

Other Attributes:

• Strong attention to detail and ability to execute tasks with precision.
  
• Ability to work independently and as part of a team.
  
• Self-motivated and proactive in staying ahead of industry trends.
  
• Problem-solving mindset with a focus on achieving measurable results.
  

Benefits

• HMO Coverage for eligible locations
  
• Permanent Work from home
  
• Immediate Hiring
  
• Steady Freelance Job