Offer summary

Qualifications:

2+ years of experience in marketing automation., Familiarity with Pardot or Marketo and Salesforce., Intermediate knowledge of marketing automation best practices., Formal education or training in marketing automation software is preferred..

Key responsabilities:

Oversee and execute marketing automation programs including emails and nurture campaigns.

Manage the calendar and schedule for various marketing initiatives.

Analyze and optimize campaigns for better performance and scalability.

Track email performance and report on its impact on conversions and revenue.

Job description

Description

Opportunity Summary:

The Marketing Operations Specialist will be closely aligned with the go-to-market team to plan and execute programs. With a keen eye for detail and data-driven approach,

your knowledge of marketing automation best practices will provide the structure and guidance needed for programs to make the most impact. As a core member of the marketing team, you’ll also champion Upland’s brand voice and style across key distribution channels to reach customers.

Primary Responsibilities:

Oversee programs built for marketing automation, such as requests single emails, multi-step nurture campaigns, webinar promotions, pre- and post-event programs, and other requests.
Lead the creation and execution of various programs and manage the calendar and schedule.
Create and optimize aspects marketing automation including the development of marketing campaigns, creating Smart Lists, uploading lead lists, database management, and data clean-up.
Continually analyze and optimize campaigns with an eye towards repeatable and scalable processes.
Track and regularly report on current email performance and how different email campaigns influence conversions, opportunities, and won revenue.
Work with the team to develop insights and make recommendations on areas for optimization and to improve performance benchmarks.
Iterate on existing workflows, lead generation, and nurture programs.

Requirements:

2+ years of experience working in marketing automation.
Experience with Pardot or Marketo and Salesforce.

Ability to prioritize and manage multiple requests/projects simultaneously.
Intermediate knowledge of marketing automation best practices and how to measure program performance.
B2B work experience with demand generation, content marketing, customer success, and sales teams.

Desired Skills:

Formal education or training in marketing automation software.
Exceptional eye for details.

Ability to comb through data in Business Intelligence software or spreadsheets to identify actionable insights.
Comfort with adapting to fast-paced work environment and self-managing priorities.
A passion to continuously learn all things marketing.

The ability to lead and do, offering strategic guidance and then rolling up your sleeves to get things done.

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected status.

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