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Manager, Participant Engagement Marketing

Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

Bachelor’s degree in a relevant field is required., 7+ years of experience in patient engagement marketing or healthcare marketing is essential., Strong understanding of digital and traditional marketing tactics is necessary., Exceptional project management and leadership skills are required..

Key responsabilities:

  • Develop and implement patient engagement marketing strategies at various sites and events.
  • Manage relationships with advocacy groups and local organizations to enhance patient recruitment efforts.
  • Oversee the creation of marketing collateral and ensure messaging is clear and patient-centric.
  • Track and analyze patient engagement data to optimize marketing efforts and improve conversion rates.

Care Access logo
Care Access Research SME https://www.careaccess.com/
501 - 1000 Employees
See all jobs

Job description

What We Do: 
Care Access is a unique, multi-specialty network of research sites which operates as one connected team of physician investigators, nurse coordinators, and operations managers. Our goal is to engage every healthcare professional in clinical research and to make clinical trials a care option for every patient. By removing this bottleneck, Care Access is helping accelerate the approval and delivery of critical and life-saving therapies. 
 
Who We Are: 
We care. Our people are the engines behind our mission: to revolutionize access to clinical trials for the benefit of patients everywhere. We care for one another, find new ideas to accelerate medicine, and seed a long-term impact for generations. 

Position Overview: 
Care Access is seeking a dynamic and strategic Patient Engagement Marketing Manager to drive and execute marketing initiatives that directly engage patients at sites, events, and community outreach efforts. This role is essential in ensuring that all marketing efforts are effectively implemented at the patient level, providing a seamless and impactful experience from awareness to participation. 

The Patient Engagement Marketing Manager will lead initiatives to optimize patient outreach, engagement, and retention strategies. This role will also focus on developing partnerships with advocacy groups, support groups, site and event leadership and local organizations to enhance patient recruitment efforts. The ideal candidate is relationship builder who is highly organized, collaborative, and results-driven, with a passion for making a difference in healthcare accessibility.  

What You'll Be Working On: 
Duties include but not limited to: 

Patient-Level Marketing Execution
  • Develop and implement patient engagement marketing strategies at Care Access sites, events, and partner locations to drive awareness and participation. 
  • Ensure that all marketing materials, messaging, and branding are effectively deployed at the patient level, including signage, flyers, digital assets, and promotional items. 
  • Lead the execution of on-site marketing activations to enhance patient engagement and trial awareness. 
  • Manage language translation process to ensure we are tailoring our experiences for target.  
  • Work cross-functionally with clinical operations, recruitment teams, and event organizers to ensure seamless marketing execution. 

    • Partner Marketing
  • Identify and develop strategic partnerships with advocacy groups, local organizations, and support groups to drive patient engagement and recruitment efforts. 
  • Manage relationships with community stakeholders to create co-branded marketing initiatives and grassroots outreach programs. 
  • Collaborate with external partners, healthcare providers, and patient advocates to expand Care Access’s community presence. 
  • Support Community Team with requests and creative solutions to drive results at ad hoc events.  

    • Content Development & Creative Execution
  • Oversee the creation and deployment of marketing collateral, digital assets, and promotional content tailored to patient audiences. 
  • Work closely with internal teams and vendors to develop social media, print, digital, and event-based marketing materials that resonate with target demographics. 
  • Ensure messaging is clear, accessible, and patient-centric, simplifying complex medical information into engaging, actionable content. 

    • Leadership & Cross-Team Collaboration
  • Manage one direct report responsible for content creation and marketing collateral execution at the patient level. 
  • Serve as a bridge between corporate marketing, digital teams, and local patient engagement teams to ensure marketing strategies are fully realized. 
  • Track and analyze patient engagement data to continuously optimize marketing efforts and improve conversion rates. 

    • Physical & Travel Requirements:
  • This role requires 100% of work to be performed in a remote office environment and requires the ability to use keyboards and other computer equipment.  
  • OR Physical demands associated with this positive include: Walking, Standing, Sitting, Lifting (minimal), and drive to local events/sites

    • What you Bring - Knowledge, Skills, and Abilities:
  • 7+ years of experience in patient engagement marketing, healthcare marketing, community outreach, or a related field. 
  • Proven experience executing marketing initiatives at the grassroots level, particularly in healthcare, clinical trials, or patient advocacy. 
  • Strong understanding of digital and traditional marketing tactics to engage patient populations effectively. 
  • Experience developing marketing partnerships with advocacy groups, nonprofits, and local organizations. 
  • Ability to translate complex medical concepts into clear, engaging marketing materials. 
  • Exceptional project management skills—capable of handling multiple initiatives and deadlines simultaneously. 
  • Leadership and team management skills with experience  
  • Proficiency with marketing tools and platforms (e.g., Canva, CRM systems, email marketing tools, and social media platforms). 
  • Experience working in a fast-paced, mission-driven environment where adaptability and execution are key. 

    • Certifications, Education, and Experience:
  • Minimum Bachelor’s degree in relevant field Experience with event marketing, field marketing, or on-site activations in healthcare settings. 
  • Basic knowledge of paid media, and digital patient acquisition strategies. 
  • Familiarity with clinical trial recruitment processes and patient advocacy landscapes. 
  • Spanish or other bilingual skills are a plus. 

    • Benefits (US Full-Time Employees Only):
  • Paid Time Off (PTO) and Company Paid Holidays
  • 100% Employer paid medical, dental, and vision insurance plan options
  • Health Savings Account and Flexible Spending Accounts
  • Bi-weekly HSA employer contribution
  • Company paid Short-Term Disability and Long-Term Disability
  • 401(k) Retirement Plan, with Company Match
    • Diversity & Inclusion:
    We serve patients and researchers from diverse cultures and communities around the world. We are stronger and better when we build a team representing the people we aim to support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. We value diversity and believe that unique contributions drive our success.
     
    At Care Access, every day, we are advancing medical breakthroughs. We’re uniting standard patient care with cutting-edge treatments and research. Our work brings life-changing therapies to those in need and paves the way for newer and greater treatments to reach the world. We’re proud to advance these breakthroughs and work with the big players while engaging with the
    physicians and caring for patients.
     
    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
     
    Care Access is unable to sponsor work visas at this time.

    Employment Statement:
    Care Access complies with all employment laws and regulations with respect to its employment practices, terms and conditions of employment, and pay equity and wages. Care Access does not engage in any unfair or forced labor practice and does not tolerate, under any circumstances, the use of any form of forced or involuntary labor, child labor, or human trafficking. This extends to suppliers, partners, or other third parties with whom Care Access does business. Care Access values and promotes the protection of human rights everywhere.

    Required profile

    Experience

    Industry :
    Research
    Spoken language(s):
    Spanish
    Check out the description to know which languages are mandatory.

    Hard Skills

    Engagement MarketingProject ManagementHealthcare MarketingCommunity AdvocacyEvent MarketingContent CreationClinical Trial PlanningDigital MarketingMarketingStrategic MarketingMedia BuyingTransitional Bilingual Education

    Other Skills

    • Success Driven
    • Collaboration
    • Adaptability
    • Leadership
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