Senior Paid Media Buyer (Meta)

The Senior Paid Media Buyer (Meta) is responsible for planning, launching, and optimizing Meta ad campaigns to drive business growth. This role requires strong analytical skills, strategic decision-making, and proactive communication with clients to ensure ad performance meets and exceeds KPIs.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Schedule:

• 9:00 AM to 5:00 PM EST

Must-Have:

• 3+ years of Meta ads experience to set up, optimize, and provide recommendations on ad campaigns based on data trends
• Experience managing a minimum budget of $100k in monthly ad spend
• Understanding of and experience calculating ROAS, CTR, CPM, and other key paid media KPIs
• Experience building brand-new reports in Excel or Google Sheets to show paid media trends in real time and over time across campaigns
• Expertise in analyzing Meta ads data, making proactive recommendations to clients, and adjusting campaigns accordingly

Core Tasks:

• Launch new Meta ad campaigns from scratch, including A/B testing of ads and ad sets
• Optimize Meta campaigns based on performance metrics such as ROAS, CTR, and CPM
• Provide proactive recommendations and best practices for campaign improvements
• Monitor and analyze ad performance, identifying challenges and reporting insights to the client
• Build advanced Excel or Google Sheets reports with formulas, charts, and pivot tables for performance tracking

The Compensation:

• ₱55,000 to ₱85,000/month