Growth Marketing Manager

Description

Growth Marketing Manager ( HR Title: Marketing Manager )

REPORTING STRUCTURE

This position reports to the Senior Vice President, Marketing.

ROLE TYPE - Remote.(Individual must live in or be willing to relocate to a state Fusion operates. Please see the campus list on our website.)

Description

The Growth Marketing Manager is a data-driven strategist responsible for optimizing Fusion Education Group’s digital marketing efforts to drive inquiries and enrollments. This role is heavily analytical, focusing on performance measurement, conversion optimization, and continuous improvement of marketing campaigns.

While day-to-day platform execution is managed by a digital agency, this role will own strategy, analysis, and performance oversight—ensuring marketing investments yield measurable results. The ideal candidate has hands-on experience in paid search and social platforms and understands the levers that drive growth. They will analyze campaign data, provide insights, and work closely with the agency to refine targeting and media allocation.

Responsibilities

• Lead data-driven digital marketing strategies to drive inquiries and enrollments, working closely with an external agency to optimize performance.
• Analyze marketing data across Google Ads, Meta (Facebook/Instagram), and other platforms, identifying trends and opportunities to improve lead quality, conversion rates, and ROI.
• Own marketing analytics and reporting, tracking KPIs and delivering actionable insights to leadership.
• Continuously audit our ad platforms, providing questions and strategy suggestions to our digital agency
• Build forecasting models to predict lead volume, cost per acquisition (CPA), and return on ad spend (ROAS) across channels.
• Partner with data analyst to enhance marketing data pipelines, ensure data cleanliness, and improve reporting accuracy.
• Partner with data analyst to design and execute incrementality testing, lift studies, and other experiments to measure the true impact of marketing efforts.
  
  

Position Requirements

• 5+ years of experience in growth marketing, digital marketing, or performance marketing.
• Hands-on experience managing and optimizing paid search and social campaigns (Google Ads, Meta, etc.).
• Strong analytical skills with experience in marketing analytics platforms (Google Analytics, Looker Studio, Microsoft BI, etc.).
• Proven ability to interpret data, generate insights, and make strategic recommendations.
• Experience managing external agencies and ensuring alignment with business goals.
• Strong understanding of conversion rate optimization (CRO), audience segmentation, and digital attribution models.
• Ability to manage budgets, forecast performance, and track spend efficiency.
• Excellent project management and communication skills, with the ability to translate data into actionable insights.
• Bachelor’s degree required. Preferably in marketing, business, or a related field.
  
  

SALARY RANGE: $90,000 - $100,000 USD / Annually

Benefits

Note that pay may vary based on location, skills, and experience.

We offer a comprehensive benefits package for full time employees which generally includes:

• Medical, dental, and vision plans
• An opportunity to contribute to a Health Savings Account (HSA)
• Tax-advantaged commuter benefits
• Employee assistance program
• Sick time, paid holidays and vacation in accordance with company policy and state law
• Accident and life insurance as well as short- and long-term disability
• 401(k) plan with company match, based on eligibility
  
  

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. If a bonus applies, more information will be given at offer.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or sex.

Qualified applicants who have access to or contact with students or the public, who are responsible for the safeguarding of others' well-being, and who work with little supervision in close proximity to others will be required to complete a criminal history check once a contingent offer of employment is made. Applicants with arrest or conviction records will be considered for employment in accordance with local law. The nature and gravity of an offense, the length of time since the conviction, and the nature of the job in question are all considered, and criminal convictions do not automatically disqualify employment. Any discussion of criminal history will occur only after the background check is completed and a copy is provided to the applicant.

Position Requirements

Please see above requirements

About the Organization Fusion Academy is a revolutionary alternative, accredited private school for grades 6-12 that offers a fully individualized classroom: one student, one teacher. As the nationwide leader in one to one schooling, Fusion Academy has campuses throughout the country.

Every student at Fusion is unique - some students are accelerated learners; some need flexible scheduling; and others have special learning needs due to attention challenges, learning differences, or social and emotional difficulties. No matter why students come to Fusion, our model is simple - through compassion and acceptance, Fusion students learn on their terms, on their schedule, and in their learning style.

Our model is a unique academic program offering services year-round on a rolling admissions basis. Our environment is highly personal and socially inclusive. Equal emphasis is placed on students' emotional well-being as it is on academic achievements. In addition to full time enrollment, students at Fusion Academy may take a class for credit or enroll in our tutoring/mentoring program.

The Fusion culture offers a special place to work, teach, and learn. Fusionites are a special brand of educators--they are creative, passionate, embrace change, and have fun! They communicate honestly and with compassion to both students and colleagues. People join the Fusion family for more than just a paycheck; they seek to work with peers who share these values. And because Fusion is growing rapidly, we offer considerable opportunity for career advancement throughout the country.

For more information about benefits at our schools please Click Here