Senior Field Event Manager - EMEA

We are looking for a Senior Field Event Manager to lead Avalara's EMEA third-party event strategy, ensuring seamless execution of trade shows and field events across multiple geographies.

You will utilise your event marketing expertise, project management skills, and cross-functional collaboration to provide high-impact, customer-focused events aligned with Avalara's goals. Occassionally this will include regional user conferences, customer and partner roundtable events.

You will report to the Senior Director of Marketing - International.

• Event Planning & Execution: You will own end-to-end event management, from budgeting, logistics, and vendor coordination to on-site execution and performance analysis.
• Strategic Leadership: You will develop and improve the EU event strategy, ensuring alignment with marketing goals while driving effectiveness.
• Stakeholder Collaboration: You will work with internal teams, partners, and vendors to ensure a cohesive approach to event execution.
• Data-Driven Decision Making: You will track KPIs, analyze performance, and provide insights to enhance event impact and ROI.
• Process Optimization: You will continuously evaluate and refine event management processes for scalability and effectiveness.
• Demand generation mindset - Ensure all field events have a strong ROI / pipeline generation strategy, ownership of all field and partner event execution from planning, execution to lead upload and further follow up to ensure results.
• Team Leadership: You will not have direct managerial responsibilities but will guide the EMEA Field Events Team, promoting collaboration and best practices.
• Collaboration & Presentations: You will work with cross functional teams, articulating the strategy, plan and execution plus performance to sales and executive leaders in QBRs and other meetings.

• 8+ years of experience managing large-scale B2B events in the UK/EU.
• Experience driving event strategy, execution, and measurable results.
• Strong demand generation mindset, project and budget management experience.
• Expertise in using Salesforce, PowerBI, Allocadia or similar, and marketing automation tools.
• Experience in Indirect Tax, compliance, e-commerce, ERP would be beneficial.
• Experience managing multiple projects simultaniously, showing accountability to meet deliverables.
• Fluency in English plus and additional Euopean langauges would be beneficial.