Head of Web & Digital Experience
Offer summary
Qualifications:
8-10 years of experience in B2B SaaS web and digital marketing., Proficiency in digital marketing tools, content marketing, SEO, UX, and web infrastructure., Experience in enterprise content management systems and proven track record in scaling web initiatives., Familiarity with AI tools and web analytics is preferred..Key responsabilities:
- Own and optimize digital properties and programs to drive measurable growth.
- Lead conversion rate optimization efforts using web analytics and A/B testing.
- Collaborate with cross-functional teams to create scalable content systems and enhance user experience.
- Monitor and report on digital performance metrics to refine strategies and improve engagement.
Job description
The Growth Marketing team at Posit is looking for a dynamic Web & Digital Marketing Leader to own and optimize our digital properties, programs, and sites. This role requires a strategic thinker who can balance a forward-looking digital roadmap, leveraging AI and automation, with operational excellence to drive measurable growth.
The ideal candidate brings a diverse background in web strategy, UI/UX, QA, web analytics, conversion optimization, content strategy, and digital promotions, consistently delivering high-ROI results with speed-to-market and minimal technical debt. This person will play a pivotal role in shaping Posit’s digital growth strategy while being hands-on in execution. This also requires providing strategic guidance and coaching web development resources, ensuring seamless collaboration with agencies and cross-functional teams to deliver high-quality, scalable digital experiences.
We’re looking for a curious and adaptable leader who thrives on learning, stays ahead of emerging digital marketing trends, and embraces new technologies and best practices to drive innovation and web excellence.
What you will own:
- Ensure an engaging end-to-end web experience on posit.co, aligning with acquisition/cross-sell growth, messaging, and brand awareness goals
- Live and breathe conversion rate optimization; utilize web analytics, sales funnel data, A/B tests to optimize website conversions, and measure web-attributed performance
- Create workflows for dynamic content hubs, internal linking, and programmatic SEO
- Increase the global web presence of Posit through the activation of content engineering workflows and digital programs
- Proactively create and fine tune user and account-based personalization and audience targeting to maximize website conversion potential from all channels
What you will assist with:
- Build scalable content system in collaboration with Product Marketing, Creative, Ops, and 3rd parties
- Maintain, build, integrate, and refresh the WebTech stack per the most current business need, ROI, and financial guidance along with RevOps and Finance team
- Establish and manage highly collaborative relationships with stakeholders and dependencies across the organization, including but not limited to Demand Generation (DG), Marketing Operations (MOPS), Creative, Developer Relations (DevRel), Product Marketing (PMM), Product Management, Legal and IT
What will you learn:
- Effective communication in day-to-day exchanges, status/performance reporting, initiative/strategy presentations, and forecasting
- Strong analytical and problem-solving skills
- Curious to innovate and use the power of AI in day-to-day execution and long-term planning
- Be at the forefront of building interactive, AI-ready content ecosystems for Posit
- Familiarity with Product Led Growth (PLG) is a plus
- Understanding of the Open Source community, and the Data Science audience and buyer is a big plus
A bit about you:
- 8-10 years of experience in B2B SaaS web and digital marketing
- Experience in enterprise content management systems and digital marketing
- Proficiency in the technical know-how of digital marketing tools, content marketing, SEO, UX, and web infrastructure
- Proven track record in building and scaling high-impact web and digital initiatives with a project management mindset
- Experience in customizing web analytics data capturing and reporting is highly preferred
- Experience in WebTech and/or MarTech is preferred, e.g., AI tools, Marketo, VWO, Google Tag Manager, LeanData, Drift/Qualified, etc.
- Ability to operate in fast-paced environments and identify/define frameworks in ambiguity
Within 1 month, you’ll…
- Familiarize yourself with Posit business, product offerings, and meet key stakeholders and business partners
- Run an audit of posit.co, and other digital tools in play. Understand our content marketing approach and promotion channels
- Get an understanding of the current KPIs and goals, digital marketing landscape, and performance by channel
- Explore the various channels that get activated during execution by aligning and communicating with growth marketing peers
- Understand our Martech, web stack, and identify gaps, if any
Within 3 months, you’ll…
- Be an active participant and lead the website transformation project. Understand the integrations and partnerships needed for a successful website project
- Work with PMMs, DevRel, Creative, and other stakeholders on messaging, narrative, design, and branding aspects of the website
- Work with peers in Marketing and Sales on understanding gaps in the digital landscape and how the web and digital channels can be optimized for maximum conversion
- Plan and initiate production of at least a series of AI-powered content, supporting a key campaign and weaved into sales motions
- Develop a comprehensive website project plan with clear timelines, defined ownership, and key deliverables to ensure alignment, efficiency, and successful execution
Within 6 months, you’ll…
- Be ready to unveil the new website at our User Conference - posit::conf(2025)
- Create a robust and repeatable content engineering framework in partnership with key stakeholders
- Own web analytics and metrics and create KPIs for web performance, content creation, and engagement
- Ensure there are no lead leakages from the website to Marketo and SFDC, and work with peers in marketing to craft that ideal journey for our leads
- Identify time-consuming, repetitive content creation tasks that AI can handle. Whether it’s generating blog drafts, landing pages, or conducting keyword research, use automation to focus on creative and strategic initiatives
- Monitor, analyze, and report on digital performance metrics, using insights to refine strategies, improve user experience, and drive measurable growth
Within 12 months, you’ll…
- Drive measurable and impactful web and digital content framework through flawless execution and a sense of urgency
- Review website metrics and optimize as needed. Expand into other web properties based on organizational direction and business priorities
- Review campaign efficiencies and content strategies and find gaps that can be narrowed
- Align with customer/partner/channel partners to produce joint marketing content with clear goals
- Plan 2026 goals using data and insight from 2025 campaign execution and results
Posit offers competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. This hiring range reflects base salary and assumes that the job will be performed in the United States.
Working at Posit:
- We welcome all talented colleagues and are committed to a culture that represents diversity in all its forms.
- We prioritize giving ourselves “focus time” to get deep work done. We minimize meetings and attempt to operate asynchronously.
- We are a learning organization and take mentorship and career growth seriously. We hope to learn from you and we anticipate that you will also deepen your skills, influence, and leadership as a result of working at Posit.
- We operate under a unique sustainable business model: We have over 50% of our engineering dedicated to creating free and open source software. We are profitable and we plan to be around decades from now.
- Posit is a Public Benefit Corporation (PBC) and a Certified B Corporation®, which means our open-source mission is codified into our charter. As a result, our corporate decisions balance the community's interests, customers, employees, and shareholders. Hear more about why we think this matters here.
Notable:
We offer competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being. These benefits apply to full-time positions only.
- 100% of medical, dental, and vision insurance premiums are covered for employees and their families! Fertility and gender-affirming healthcare is included in all of our plans.
- Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members.
- Posit's gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.
- All full-time employees are eligible for 401k enrollment starting on day one.
- After six months of employment, Posit provides a substantial yearly match to employee 401K contributions.
- An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.
- We are a 100% distributed team. You are also welcome to come into our Boston office.
- We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home.
- Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support.
- We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.
Are you excited about this role but not sure if your experience aligns with every qualification in the job description? That’s okay. We know multiple perspectives are essential for a thriving organization and we'd still love to hear from you!
Posit is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.
Posit Software, PBC participates in the federal E-Verify program, which confirms employment authorization of newly hired U.S. based employees. E-Verify is not used as a tool to pre-screen candidates and is only initiated upon hire.
E-Verify Participation Notice (English/Spanish)
Right to Work Notice (English/Spanish)
#LI-REMOTE
Required profile
Experience
Hard Skills
Other Skills
- Collaboration
- Communication
- Analytical Skills
- Curiosity
- Problem Solving
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