This is a remote position.
I'm the recruiter for a work-from-home Digital Media Ads Specialist with a full-spectrum, digital marketing agency in Irvine, California.
Negotiable, Competitive Salary, Bonus potential, Growth opportunity
As Digital Media Ads Specialist at Top Level 360
( https://toplevel360.com/ ), you’ll create/manage/optimize campaigns to drive traffic, generate leads, increase conversions.
HIGHLIGHTS
Team delivery of full digital marketing services: web design, PPC advertising, SEO, social media management, marketing strategy
Develop effective strategies for Google Ads (Search, Display, YouTube) & Meta Ads
Identify target audiences/plan campaigns accordingly
Set up/monitor/optimize campaigns within Google Ads/Meta Ads Manager
Conduct keyword research/audience segmentation/ad creation
Performance Analysis/Optimization:
Track KPIs (CTR, CAC, ROAS)
Use data to refine campaigns/increase ROI
Perform ongoing tests (A/B, audience, creative variations) to improve performance
Create proposals/recommendations based on KPIs
Reporting & Communication:
Provide regular performance reports/insights
Communicate campaign progress/results/recommendations
Develop/implement/manage paid campaigns
Collaborate with marketing ensuring paid campaigns complement organic efforts
Manage/optimize budgets with precision/financial acumen
REQUIREMENTS
5 years’ Paid Advertising/Digital Media/Marketing with strong ROAS record PLUS:
Manage Google/Microsoft/GA4/Meta Ads, Facebook Pixel, emerging tools like CTV/TikTok with successful outcomes
Google Tag Manager/Analytics, Search Console, Facebook Business Manager/Blueprint & data-driven decision-making
Working knowledge of PPC, bid management, conversion optimization
Re-marketing/targeting strategies
A/B testing & audience segmentation
Google Ads/Facebook Blueprint certs a +
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