Performance Marketing Intern (Remote in Utah) at Rocket Lawyer

Offer summary

Qualifications:

Currently pursuing or recently graduated with a degree in Marketing, Business, Analytics, or a related field., Strong interest in digital marketing, particularly in Paid Search and SEM., Analytical mindset with the ability to draw insights from data and proficiency in Google Sheets or Excel., Excellent written and verbal communication skills, with a proactive and curious attitude..

Key responsabilities:

Assist with reviewing and optimizing current paid search campaigns for efficiency improvements.

Research and evaluate competitors' performance marketing strategies to identify trends and opportunities.

Develop and test ad copy variations to enhance click-through rates and campaign performance.

Analyze campaign performance, compile insights, and prepare reports for the Performance Marketing team.

Job description

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About your role

Rocket Lawyer is seeking a detail-oriented and driven Performance Marketing Intern to join our team. This role offers an exciting opportunity to dive into the world of performance marketing and gain hands-on experience with industry-leading tools, strategies, and campaigns. The intern will work closely with the Performance Marketing team and our Paid Search Manager, assisting with key projects that will directly impact our marketing efficiency and effectiveness.

This internship is ideal for students or early-career professionals looking to develop expertise in paid search and digital advertising strategy.

Reports to: Director, Performance Marketing
Location: Remote, but you must be located in CA, AZ, CO, NC, or UT during the internship.
Duration: June 9, 2025 - August 15, 2025, working 40 hours per week

How you will make a difference day to day

Assist with a comprehensive review of our current paid search campaigns, identifying areas for optimization and efficiency improvements.
Research and evaluate competitors' performance marketing strategies, identifying trends and opportunities for Rocket Lawyer to enhance its competitive positioning.
Develop and test ad copy variations to improve click-through rates (CTR) and overall campaign performance.
Conduct in-depth research to uncover emerging and high-potential keywords to support campaign expansion and growth in key areas of our business.
Assist in analyzing campaign performance, compiling insights, and preparing reports for the Performance Marketing team and key stakeholders.
Partner with the team to brainstorm innovative ideas and share insights that align with broader marketing goals.
Stay on top of the marketing landscape, staying informed about current trends. Maintain close relationships with agencies, tools, platforms, and partners. Set high expectations to keep Rocket Lawyer’s products at the competitive forefront of the legal tech landscape.

What you’ll need

Currently pursuing or recently graduated with a degree in Marketing, Business, Analytics, or a related field.
A strong interest in digital marketing and a desire to learn about Paid Search, SEM, performance marketing, and paid digital channels.
Analytical mindset with the ability to draw insights from data.
Detail-oriented and organized, with excellent project/time management skills.
Proficient in Google Sheets or Excel and comfortable with data analysis tools.
Strong written and verbal communication skills.
Proactive and curious, eager to take initiative and learn on the job.
A self-starter who thrives in a fast-paced environment.
Ability to learn quickly.

Interview Process:

Recruiter Phone Screen
Role Assessment(s)
Hiring Manager Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.

Compensation

Base salary range by location:

Utah, Arizona, North Carolina: $23.60
California (Outside of San Francisco Bay area) and Colorado: $27.20

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

$23.60—$27.20 USD

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