Head of Marketing

Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

We’re looking for an experienced Head of Marketing to lead our marketing and SDR teams on a 12 month fixed-term contract (parental leave cover). 

This is a pivotal leadership role where you'll be responsible for developing and executing comprehensive marketing and SDR strategies that leverage multiple channels and touch points to effectively reach and convert our target audience.

This role is open to candidates across New Zealand.

What you will do

• Build, mentor and scale a high-performing marketing and SDR team
• Work closely with Product, Product Marketing, Sales and Customer Success to align marketing strategy with broader business goals
• Foster a culture of innovation, data-driven decision-making and customer obsession
• Develop and manage the revenue marketing and SDR budget, allocating resources effectively and optimising spend to maximise results
• Partner with the revenue organisation to ensure marketing efforts directly support revenue growth, meeting pipeline coverage and revenue targets
• Work closely with Product Marketing to ensure the marketing function and operational plans are closely aligned with GTM plans.
• Drive the marketing vision in line with business strategy and implement ABM strategies to engage high-value accounts
• Drive clear and constant communication of goals and success metrics to the organisation to ensure consistency and accountability with end-to-end reporting and analytics
• Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly 
• Oversee the entire marketing mix and ensure operational marketing is aligned to meet targets
• Drive the team to achieve key business metrics including MQLs, sales-accepted opportunities, pipeline coverage and closed business
• Serve as subject matter authority on marketing funnel and SDR revenue metrics
• Forecast, measure, analyse and report on the impact of demand creation activities on sales pipeline and bookings
• Elevate the EP's visibility and reputation in the EdTech sector, leading PR and influencer strategies to expand reach and explore new geographic and vertical expansion opportunities

About you

• Strong leadership and team management skills, with a track record of building and developing high-performing teams
• Strategic thinker with the ability to translate business goals into actionable marketing plans and initiatives
• In-depth knowledge of marketing channels and the ability to operate at 30,000 foot strategy view as well as to provide direction on tactical execution
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making and optimise marketing performance
• Excellent communication and presentation skills, with the ability to effectively convey marketing strategies and results to stakeholders at all levels 
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously and deliver results within deadlines
• Creative mindset with a passion for innovation and staying ahead of marketing trends
• Proven track record of successfully driving marketing initiatives that contribute to business growth and revenue generation

What we offer

• As our team is based globally, we offer both remote and flexible working arrangements
• Three extra days of annual leave during our end of year shut down period
• Access to Sonder our EAP and wellness provider
• Employee referral program - $2000 when you refer a new team member
• Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub 
• EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
• The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.