Sr Product Manager, Messaging Interactions & AI

Position Title: Sr Product Manager, Messaging Interactions & AI

About the role

We are seeking a data-driven and consumer-focused Senior Product Manager to lead messaging experiences across LTK. This role is pivotal in shaping how Creators communicate with their audience, brands, and LTK, ensuring they can inspire, engage, and convert shoppers effectively. You will focus on developing seamless, impactful messaging solutions that enhance the connection between Creators and their followers while driving engagement and monetization opportunities.

You will collaborate closely with engineering, design, data science, and marketing teams to define and execute a product strategy that improves messaging workflows, personalization, and effectiveness. Your work will be instrumental in fostering stronger relationships between Creators and their audiences, ensuring that LTK remains a premier platform for shopping inspiration.

How you will make an impact

• Develop a deep understanding of how Creators communicate with their audience, identifying key pain points and opportunities in messaging.
• Define a messaging strategy and roadmap that enhances Creator-shopper engagement and drives monetization.
• Optimize the messaging experience, including push notifications, in-app messages, and other communication channels, ensuring relevance and effectiveness.
• Leverage data and analytics to measure the impact of messaging initiatives, set up experiments, and iterate based on insights.
• Drive product requirements, user stories, and feature prioritization to ensure impactful product delivery.
• Collaborate cross-functionally with engineering, design, and marketing teams to build messaging features that align with business goals.
• Stay ahead of industry trends in messaging, personalization, and engagement to bring innovative solutions to LTK.

What you will bring to LTK

• 5+ years of experience as a Product Manager, with at least 2+ years focusing on messaging, engagement, or communication products.
• Experience in marketplaces, e-commerce, or creator-focused platforms is a strong plus.
• Strong analytical skills with proficiency in tools like Amplitude, Looker, or similar platforms to derive insights and drive decision-making.
• Proven ability to define a product vision, set a roadmap, and execute cross-functional projects that drive measurable impact.
• Experience with A/B testing, personalization, and optimizing messaging workflows.
• Excellent communication skills, with the ability to distill complex ideas into actionable strategies for technical and non-technical stakeholders.
• Strong user empathy with a passion for improving customer engagement and retention.
• A growth mindset, comfortable working in fast-paced, evolving environments with a high degree of autonomy.
• Experience with messaging platforms, push notifications, or engagement optimization.
• Familiarity with AI-driven personalization or automation in messaging.
• Background in the creator economy or deep understanding of social media and influencer marketing.
• Technical acumen to collaborate effectively with engineering teams and evaluate technical trade-offs.
• BS/BA degree in a technology-related field or equivalent experience.
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback

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