Digital Marketing Assistant [KG-PTL]

⏰ Work Hours: TBD

📆 Work Days: Monday - Friday

💰 Salary: $5 - $6 per hour (Depending on experience)

🌍 Location: Remote

We are seeking a Digital Marketing Assistant to:

📌 Enhance our digital presence

📌 Strengthen referral partnerships

📌 Coordinate outreach initiatives

📌 Increase awareness of our services

✅ Manage Facebook, Instagram, X (Twitter), TikTok, Snapchat, and emerging platforms to promote therapy services.

✅ Create AI-assisted content for social media posts, blogs, and email campaigns.

✅ Maintain a balanced promotion strategy for children’s and adult therapy services.

✅ Use social listening tools to monitor trends, audience engagement, and sentiment analysis.

✅ Optimize website content for SEO and enhance engagement through targeted landing pages & lead

generation strategies.

✅ Develop and execute targeted ad campaigns (Google Ads, Facebook Ads, TikTok Ads) to reach physicians, educators, and families.

✅ Research and build relationships with physicians, medical practices, and therapy networks for patient referrals.

✅ Organize luncheons and networking events with referral sources, including physicians, home-school groups, and special needs organizations.

✅ Engage with therapist groups, conferences, and professional associations to strengthen referral partnerships.

✅ Work closely with HR and leadership to stay informed on upcoming community events.

✅ Schedule and coordinate participation in health fairs, physician networking events, educational seminars, and conferences.

✅ Build partnerships with home-school organizations, parent advocacy groups, and therapy-related support networks to increase awareness.

✅ Track campaign performance and social media engagement using AI-powered analytics tools.

✅ Generate monthly reports on:

📊 Website traffic

📊 Referral sources

📊 Social media metrics

📊 Ad performance

✅ Provide data-driven recommendations to refine marketing strategies and outreach efforts.

✔️ Experience in digital marketing, social media management, and community outreach.

✔️ Strong knowledge of Facebook, Instagram, X (Twitter), TikTok, Snapchat, and Google Ads.

✔️ Experience in SEO, website engagement, and lead generation strategies.

✔️ Familiarity with healthcare marketing (Occupational Therapy, Physical Therapy, Speech Therapy, Psychology) is highly preferred.

✔️ Ability to analyze marketing data and optimize strategies based on performance metrics.

✔️ Strong networking & relationship-building skills for outreach to physicians, home-school groups, and community organizations.

✔️ Self-motivated, organized, and proactive in event coordination and marketing initiatives.

✔️ Experience in healthcare marketing, physician outreach, or therapy-related marketing is a plus.

🔹 Fluent in English (spoken & written) – Must communicate clearly & professionally.

🔹 Relevant Work Experience – Prior experience in marketing, digital advertising, or outreach coordination.

🔹 Background Check – Must provide NBI Clearance or Local Police Clearance if requested.

🔹 Availability for Video Meetings – Must attend meetings with the camera on as needed.

🔹 No Other Clients During Work Hours – Must be fully dedicated to this role.

💻 Device: Reliable laptop or desktop computer.

📶 Internet: High-speed connection (minimum 10 Mbps).

🎧 Audio: Noise-canceling headset.

📹 Video: Functional webcam for virtual meetings.

🏡 Workspace: Quiet, professional environment.

🔹 Submit a short video introduction (1-2 minutes) as part of your application.

🔹 The video should highlight your work experience related to this job post.