Social Media Specialist (ZR_21133_JOB)

This is a remote position.

Schedule:

• 38 hours per week
  
• Monday: 9AM to 5:30PM
  
• Tuesday to Friday: 9AM to 5PM
  
• With daily 30 minutes unpaid break

Client Timezone: Camperdown, NSW - AEST (Australian Eastern Standard Time)

Client Overview

Join a thriving aesthetic medical practice at the forefront of beauty and wellness in Sydney, Australia. Our client operates two state-of-the-art cosmetic clinics specializing in cutting-edge skin treatments, advanced cosmetic enhancements, and premium injectable services. As a leader in the rapidly evolving field of aesthetic medicine, we’re seeking a talented professional to elevate our digital presence and connect with our beauty-conscious audience.

Job Description

We’re looking for a creative and strategic Social Media Manager to spearhead our digital marketing efforts and take our online presence to the next level. In this role, you’ll have the exciting opportunity to shape the voice and image of a leading aesthetic services provider in one of Australia’s most vibrant cities. You’ll be responsible for crafting compelling content that showcases our innovative treatments, engages our community, and attracts new clients. This position requires a unique blend of creativity, strategic thinking, and technical skills, as you’ll be managing everything from video production to email campaigns and paid advertising. If you’re passionate about beauty, have a keen eye for aesthetics, and thrive in a fast-paced, dynamic environment, this could be the perfect opportunity to make your mark in the world of cosmetic medicine.

Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with our brand voice and business goals
  
• Create engaging, high-quality video content for Instagram and TikTok that showcases our services and resonates with our target audience
  
• Manage and optimize our presence across all social media platforms, with a primary focus on Instagram and TikTok
  
• Design and implement Meta (Facebook) advertising campaigns to drive brand awareness and lead generation
  
• Craft compelling email marketing campaigns (EDMs) to nurture customer relationships and promote special offers
  
• Utilize design and video editing software such as Canva and CapCut to produce visually stunning content
  
• Stay ahead of social media trends in the beauty and aesthetics industry, incorporating them into our content strategy
  
• Analyze social media metrics and provide regular performance reports to guide strategic decision-making
  
• Engage with our online community, responding to comments and messages in a timely and professional manner
  
• Collaborate with clinic staff to gather content ideas and ensure alignment with our brand values and medical standards
  

Requirements

• Proven track record as a Social Media Manager, ideally in the beauty, aesthetics, or healthcare industry
  
• Expert-level proficiency in video editing and graphic design, with hands-on experience using tools like Canva and CapCut
  
• Deep understanding of social media platforms, particularly Instagram and TikTok, including best practices and algorithm nuances
  
• Demonstrated experience in managing successful Meta (Facebook) advertising campaigns and performance marketing initiatives
  
• Keen eye for aesthetics and a thorough understanding of current beauty and wellness trends
  
• Exceptional written and verbal communication skills in English, with the ability to adapt tone for various platforms and audiences
  
• Self-motivated with strong time management skills and the ability to work independently in a remote setting
  
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (preferred but not required if compensated by exceptional experience)
  
• Portfolio showcasing previous social media campaigns and content creation work
  

• Permanent work-from-home
  
• Immediate hiring
  
• Steady freelance job