Sales Operations Specialist

About Woolf

Woolf is redefining higher education by increasing access to world-class, globally recognized, and transferable degrees. We enable institutions, educators, and entrepreneurs to launch accredited degree programs at speed and scale, ensuring that high-quality education is more accessible than ever.

As a category-defining company, Woolf is accelerating innovation in higher education, creating new opportunities for learning without borders. Backed by leading Silicon Valley investors, we are a globally distributed, remote-first team building the future of education. Learn more at Woolf University.

Role Overview

The Sales Operations Specialist will play a key role in ensuring Woolf’s sales team operates efficiently with clean data, optimized workflows, and full tool enablement. This role will focus on CRM management, lead research and enrichment, automation, reporting, and sales enablement.

The ideal candidate is highly analytical, process-driven, and experienced in managing sales operations, CRM data integrity, and workflow automation.

Key Responsibilities:

Lead Research & Data Enrichment

• Identify and verify target accounts and decision-makers against sales ICP markers
• Conduct lead research using LinkedIn Sales Navigator, Clay, websites and industry directories.
• Verify and update contact information using NeverBounce, BriteVerify, and CRM tools.

CRM Management & Data Integrity

• Manage and optimize Salesforce / HubSpot, ensuring clean, accurate, and structured data.
• Merge and organize existing Google Sheets lead lists into the CRM.
• Ensure proper lead categorization and status tracking.

Sales Enablement & Outreach Support

• Draft and optimize email outreach sequences to improve engagement.
• Ensure all sales interactions (emails, calls, meetings) are logged in CRM.
• Train sales teams on CRM best practices, automation workflows, and reporting tools.

Sales & Marketing Alignment

• Act as a bridge between Sales and Marketing, ensuring smooth lead handoff and tracking.
• Implement lead scoring models and optimize pipeline workflows.
• Provide real-time reporting on lead conversion rates and sales performance.

Reporting & Tool Administration

• Build dashboards and reports to track pipeline health and revenue metrics.
• Manage and integrate sales tools, including Salesforce, HubSpot, Clay, LinkedIn Sales Navigator.
• Optimize automation and workflow efficiency to improve sales processes.

Requirements

Qualifications:

• 4+ years of experience in Sales Operations, Revenue Operations, and CRM Management.
• Hands-on experience with Salesforce, HubSpot, and lead enrichment tools (Clay, NeverBounce, LinkedIn Sales Navigator).
• Strong data management, analytical, and reporting skills.
• Experience optimizing workflows, automating sales processes, and managing integrations.
• Ability to work cross-functionally with Sales & Marketing to improve lead management.
• Bonus: Experience in higher education, EdTech, or SaaS sales.

Benefits

Why Woolf?

• Competitive Compensation
• Benefits: US employee benefits include health insurance, 401k, and flexible PTO
• Work-Life Balance: Enjoy the flexibility of a fully remote work environment and working hours.