Offer summary

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field., Proven experience in social media management and copywriting., Strong understanding of SEO principles and lead generation techniques., Proficiency in analytics tools and CRM systems..

Key responsabilities:

Manage social media interactions and develop strategies to increase engagement.

Write and publish SEO-optimised blogs to drive website traffic.

Update and manage website content and assist in implementing SEO strategies.

Generate reports on campaign effectiveness and track social media performance metrics.

Job description

Our client is Australia’s largest provider of aesthetic and medical-grade technology. They deliver cutting-edge treatment technology, skincare, accessories, and business support to over 4,500 stockists across Australia, New Zealand, and beyond.

They are now looking for a Marketing Assistant with strong copywriting and social media management experience to join their growing team.

Job Responsibilities:

Social Media Management

Develop strategies to increase engagement and build an online community.
Manage social media interactions, responding to comments and messages.
Create and repurpose content for Facebook, Instagram, and other platforms.
Assist in writing captions, creating graphics, and editing videos.
Stay updated on social media trends and provide insights for strategy improvement.
Set up, monitor, and optimise paid social media campaigns.
Track and report social media performance metrics.

Lead Generation & Content Marketing

Write and publish SEO-optimised weekly blogs to drive website traffic.
Ensure the accuracy of lead entries, tracking source, category, and business type.
Conduct follow-up calls and emails to verify inquiries and leads.
Manage lead submissions from social media, SMS, and other channels.
Forward clinical and engineering leads to the appropriate teams.

General Administration & SEO

Update and manage employee details, product information, and testimonials on the website.
Maintain a library of before-and-after images and client testimonials.
Assist in implementing on-page SEO strategies for improved search rankings.
Support B2B account approvals for the online shop.
Contribute SEO-optimised articles to the company blog and Education HUB.
Generate reports on campaign effectiveness and CRM data.

Requirements