Digital Marketing Manager - Virtual, United States

Applications for this role will be accepted until March 31st, 2025.

About Us

WorkForce Software, an ADP Company, is the first global provider of workforce management solutions with integrated employee experience capabilities. The company’s WorkForce Suite adapts to each organization’s needs—no matter how unique their pay rules, labor regulations, and schedules—while delivering a breakthrough employee experience at the time and place work happens. Enterprise-grade and future-ready, WorkForce Software is helping some of the world’s most innovative organizations optimize their workforce, protect against compliance risks, and increase employee engagement to unlock new potential for resiliency and performance. Whether your employees are deskless or office workers, unionized, full-time, part-time, or seasonal, WorkForce Software makes managing your global workforce easy, less costly, and more rewarding for everyone.

Over one thousand organizations with more than 4 million users in over 100 countries rely on WorkForce Software solutions to streamline compliance, reduce labor costs, provide more intuitive tools to their employees, and achieve strategic HR on a global basis.

The Marketing Operations Team is looking for an experienced and results-driven Digital Marketing Manager. The ideal candidate is someone who can translate business requirements from stakeholders, collaborate cross functionally, analyze large data sets, and implement and administer a range of marketing solutions and technologies to execute marketing activities that support our pipeline and revenue growth goals. You’ll be responsible for executing and identifying optimization opportunities for marketing programs that support pipeline generation, advancing existing opportunities and customer retention, cross-sell/upsell programs in partnership with program marketers, business development and sales. You will work closely with the global marketing team, other cross-functional business partners and external agencies to ensure marketing programs meet desired outcomes.

Responsibilities 

• Support all outbound communications with prospects, customers and partners using Pardot, and Impartner.
• Support of marketing systems such as Pardot, Demandbase, and Go-to-Webinar and Impartner. 
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in reaching the target audience required to achieve account goals
• Collaborate with Global, Regional, Customer and Partner Marketers to build, execute and report on highly segmented multi-channel campaigns.
• Work directly with Global, Regional, Customer and Partner Marketers to build, execute and report on segmented multi-channel campaigns through Pardot and Demandbase.
• Ability to multi-task in a high-volume and fast-paced environment without sacrificing attention to detail.
• Bring a data informed approach with a focus on continuous process optimization and change management
• Assist with other Marketing Operations duties as needed

Requirements 

• 4+ years in marketing automation or marketing operations roles
• Hands-on experience with Marketing Automation Platforms, such as Pardot, Marketo, Eloqua
• Salesforce experience developing reports and dashboards as well as supporting Integration with other marketing systems such as Demandbase, Outreach, and Go-to-Webinar.
• Experience with Salesforce, Pardot, Demandbase, and Impartner.
• Experience with audience targeting, segmentation, and list acquisition to build prospect lists for demand generation and retention campaigns.
• Curious learner that is capable of learning other marketing operations systems and the ability to adapt quickly to new tools such as HG Insights, Feedotter and Folloze.
• Experience with HTML and WordPress is a plus
• Attention to detail and discipline to follow established policies and processes.
• Deadline-driven, organized, and able to adapt to the rapid business and organizational demands that result from a high-growth environment and the ability to work effectively in project management tools, such as Asana.
• A self-starter who is confident working on multiple programs that require end-to-end thinking, cross-functional collaboration, and attention to detail when executing marketing systems and processes.

Travel 

• 0-10% 

Education 

• Bachelor’s degree required 

You'll Love Working Here Because You Can

• Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
• Belong by joining one of our Business Resource Groups to connect globally with networks and allies who share common interests and experiences.
• Grow your career in an agile, fast-paced environment with plenty of opportunities to progress.
• Continuously learn through ongoing training, development, and mentorship opportunities
• Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.
• Focus on your mental health and well-being. We're here to provide exception service to our clients, and none of that happens without each of taking care of ourselves and being there for one another.
• Join a company committed to giving back and generating lasting, positive impact upon the communities in which we work and live.
• Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short and Long Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. 

This job description is not intended to be all inclusive, and employee will perform other reasonably related business duties as assigned by the immediate supervisor and other management as required.

To maintain our goal of remaining a diverse and inclusive company, WorkForce Software advocates for and promotes a diverse, equitable, safe, and professional workplace where all people feel welcomed and empowered. We are committed to creating an environment that supports and celebrates the full range of our individual and collective differences, so that everyone can do their best and most innovative work, on the job and in our communities.

WorkForce Software is committed to the full inclusion of all qualified individuals. As part of this commitment, WorkForce Software will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Talent Acquisition Department at careers@workforcesoftware.com, 1-833-987-3831.

WorkForce Software is an Equal Opportunity Employer.

Compensation$72,000 - $75,000 Annually