Head of Growth: Subscription Funnel Master

Our Client, a Silicon Valley startup that teaches over a million children worldwide to speak English with their voice-based virtual tutor, is now looking for a Head of Growth to join their team.

Location: CA, United States
Type: Full-time, Remote 
Start date: ASAP
About the project:

Headquartered in Mountain View, California, the company has a growing international team combining expertise in voice and virtual human technologies, education, and game design.
It's an artificial intelligence English voice tutor for children. With the help of AI and voice technology, the company gives children the practice of speaking English. The project holds multiple international awards and nominations, including GESA (Global Edtech Startup Awards) in London, EnlightEd in Madrid, Voice Summit Awards in New York, among others. In addition, the application is the #1 app for kids on the App Store and Google Play.

Responsibilities include but are not limited to:

• Work directly with the CEO in tandem with the Head of Performance Marketing to drive profitable growth and impact

• Drive growth through funnel optimization:

  • Strategize and generate growth hypotheses. Identify growth opportunities and develop data-driven hypotheses for optimization experiments

  • Set priorities

  • Manage the implementation of marketing and monetization-related features while working with designers and developers

  • Experiment - organize tests of growth hypotheses

  • Measure performance

• Begin by working with developers and designers from the companys product team.
• Build a dedicated growth team over time
• Work with Buddys in-house Creative Production team to generate creative marketing assets and engage external contractors if needed
• Coordinate with the companys core Product team to plan experiments

• Participate in the development of Buddy.ais overall strategy and plans

Requirements:

• Subscription app growth expert: 3+ years of experience in Mobile App Businesses with 1M+ MAU / $1M+ MRR
• Extensive track record of improving the LTV/CAC ratio for successful Subscription apps, driving revenue growth
• Experience with Web-to-App monetization and funnels
• Business-level thinking: Ability to see the business as a whole and achieve high-level business goals through full-funnel campaigns
• Product leadership: Drives growth through product management. Develops new monetization-related features/product updates with material financial outcomes
• Data-driven: Understands both product analytics and advertising performance measurement. Familiar with top tools and platforms
• Growth Hacker: Experienced in implementing or at least participating in growth-hacking processes
• Startup mindset: Hungry, scrappy, fast, and aggressive. Achieves more with fewer resources in a shorter time
• Team player: Ability to fit into an existing team and collaborate in a fully-remote international environment
• Global mindset and ambition: Strives to build a global, world-changing product and make an impact
• Fluent English: Required to interact with a growing international team
  
  Compensation and benefits:

• Competitive market salary
• Paid sick leave and vacation days
• Stock option in our growing AI startup