Performance Marketing Specialist (freelancer)

About us

Talent Garden is a leading digital skills academy in Europe, empowering individuals and organizations to thrive in the innovation ecosystem through diverse learning experiences. With online, offline, and hybrid courses, corporate programs and work and events spaces we offer an unparalleled vision to combine work life and learning.

Founded in Italy in 2011, Talent Garden has trained over 25,000 professionals in digital skills and business innovation, developed tailored corporate education programs for Fortune 500 companies, and built a network of 14 campuses in 5 countries, hosting over 4,500 innovators from startups, corporate labs, investors, and SMEs.

The role

We are on the lookout for a Performance Marketing Specialist (freelancer) to support our Acquisition Marketing Team.

In this role, your mission will be to drive high-quality lead generation and optimize digital marketing campaigns to ensure business growth.

Responsibilities

1. Digital Marketing Campaign Strategy & Execution

• Design, implement, and optimize multi-channel digital marketing campaigns tailored for the Italian market.
• Develop audience segmentation strategies to target the right prospects across key platforms: Meta, LinkedIn, Google Ads, and TikTok.
• Continuously A/B test creatives, copy, and audience targeting to improve campaign effectiveness.
• Ensure all campaigns align with business goals, brand guidelines, and compliance requirements.

2. Lead Generation & Funnel Optimization

• Take ownership of the lead generation strategy, ensuring a steady pipeline of high-quality leads for the Sales Team.
• Optimize campaigns for the best Cost per Lead (CPL) and the highest Conversion Rate (CR) to maximize return on ad spend (ROAS).
• Leverage retargeting and lookalike audiences to enhance acquisition efforts.
• Monitor lead quality and collaborate with the Sales Team to ensure conversion optimization.

3. Analytics, Reporting & Budget Control

• Track and analyze campaign performance using Google Analytics, HubSpot, and other analytics tools.
• Provide weekly performance reports, offering data-driven insights and strategic recommendations.
• Manage and control campaign budgets, ensuring efficiency and optimal allocation of resources.
• Construct post-campaign analysis reports, identifying key learnings and opportunities for improvement.

4. Collaboration & Autonomy

• Work effectively both independently and in collaboration with internal experts, leveraging their insights and feedback.
• Coordinate with the content, design, and CRM teams to create compelling marketing assets that drive engagement and conversion.
• Stay up to date with the latest digital marketing trends, platform updates, and industry best practices, proactively suggesting new growth opportunities.
  
  

About you

Ideally, you are a highly analytical and creative marketer with a strong focus on performance-driven campaigns.
On top of this, you are:

• Experienced in digital marketing, with 3-5 years of hands-on experience in lead generation via paid social (Meta, LinkedIn, Google, TikTok).
• Business-oriented and creative, with a strong visual eye and execution skills.
• Data-driven, making decisions based on analytics and performance tracking.
• Hands-on with A/B testing and experimentation, always optimizing for better results.
• Proactive and challenge-driven, eager to take on responsibility.
• Fluent in Italian and English, with strong communication skills.
• Experienced with HubSpot, Google Ads, and Google Tag Manager (a plus).
• Familiar with web tracking, conversion optimization, and marketing automation tools.
• Background in the education sector is a plus.

Perks and benefits

• Hybrid work environment (for this role, a full remote option is available)
• Access to all our co-working spaces across Europe.
• Access to discounts, events, and networking opportunities at our co-working spaces.

P.S. We’re pet-friendly, so you’re welcome to bring your furry friend to work!

Selection process

Submit your application. Send us your CV and feel free to showcase your personality. If you prefer a creative format, go ahead.

Response time. We’ll get back to you within 10 days if we’re a match. If not, we’ll still do our best to notify you promptly.

First interview. You’ll have an initial conversation with Giulia and Veronica, our Acquisition Marketing Director and Head of Marketing Operations. Make sure to check out our company page beforehand.

Next steps. We’ll send you a brief to work on at home. You’ll then present your project in a group call.

Final step. The last stage in the process is a call with our CMO.

At Talent Garden, diversity is our strength. We're committed to a safe, inclusive environment, welcoming applicants regardless of background. While we set high standards, we encourage individuals, especially women, not to let the fear of not being a perfect fit hold them back. We prioritize talent over traditional qualifications and invite passionate individuals to apply. Your unique strengths could make a valuable contribution to our team!

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