Offer summary

Qualifications:

Proven experience with HubSpot CRM and marketing tools., Strong understanding of marketing performance metrics and reporting., Familiarity with Microsoft Dynamics CRM integration., Ability to provide training and documentation for marketing teams..

Key responsabilities:

Audit and optimize the client's current HubSpot setup and data structure.

Build custom dashboards and reports to track marketing performance metrics.

Define and implement lifecycle stages and optimize lead scoring.

Provide training and document best practices for ongoing measurement and reporting.

Job description

Wordbank is seeking an experienced HubSpot specialist to audit, optimize, and enhance a HubSpot CRM & marketing setup for a B2B UK client - to provide a clear, full-funnel view of marketing performance and connect it directly to sales/CRM and ROI tracking. We're looking for support for 10 to 15 hours per month for the time being.

Key Responsibilities:

Audit & Optimize HubSpot CRM:
- Review the clients current HubSpot setup, data structure, and integration with Microsoft Dynamics CRM (their other, legacy CRM)
- Recommend improvements to streamline lead tracking and funnel management based on the latest HubSpot best practices.
Marketing Performance Reporting Setup:
- Build custom dashboards and reports in HubSpot to track MQLs, SQLs, pipeline progression, and ROI.
- Ensure accurate multi-touch attribution of leads to marketing channels (paid, organic, email, social, etc.).
- Implement HubSpot's latest measurement features to improve marketing and sales reporting.
Lead & Lifecycle Stage Optimization:
- Define and implement clear lifecycle stages in HubSpot to track lead progression.
- Optimize lead scoring, segmentation, and automation to improve handoff to sales.
Marketing Attribution & ROI Analysis:
- Implement attribution modeling using the latest HubSpot reporting tools.
- Set up tracking for campaign spend vs. revenue generated to assess marketing ROI.
Training & Documentation:
- Provide training for the marketing team on using new dashboards and reporting tools.
- Document processes and best practices for ongoing measurement and reporting success

WHO IS WORDBANK?

We’re the marketing localization people. We connect global brands to local customers with language that engages and informs. More importantly, we're the first marketing localization agency to achieve B Corp certification. We’re committed to triple-bottom-line standards of people, planet, profit.

To get to know us better visit wordbank.com

We look forward to hearing from you!

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