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Senior ABM & Industry Marketing Manager

unlimited holidays - work from home - fully flexible
Remote: 
Full Remote
Contract: 
Full time
Work from: 
United States

Offer summary

Qualifications:

5+ years of relevant work experience in marketing, with direct experience in Account Based Marketing preferred., Strong understanding of enterprise software buying cycles and experience with large sales teams., Excellent written and verbal communication skills, with proven ability to present to leadership., Demonstrated ability to drive consensus across diverse teams and manage multiple projects effectively..

Key responsabilities:

  • Lead the marketing strategy and execution for top-tier accounts through Account Based Marketing efforts.
  • Collaborate with various teams including Sales, Customer Success, and Marketing Operations to enhance the ABM experience.
  • Measure results and generate insights using an analytics-led approach to optimize ABM strategies.
  • Develop and implement a robust ABM approach focusing on 1:1 efforts for key accounts.

Quantum Metric logo
Quantum Metric Scaleup https://www.quantummetric.com
501 - 1000 Employees
See all jobs

Job description

😎 Our Culture
Quantum Metric's number one objective is happy people, diverse and inclusive culture.  We’re passionate about empowering our people to become the best version of themselves, offering coaching and training programs designed to accelerate their career in whatever direction they choose.  

As a remote-first company, we understand the importance of building an engaged, diverse, and fun place to work. We hold regular company-wide events, seasonal challenges, and Quantum Metric sponsored local outings when Zoom becomes too much. We also have a number of Employee Resource Groups that provide spaces to discuss, share, and reflect on topics that impact us both inside and outside of work - from being new to SaaS or navigating it as a first-time parent, to overcoming the barriers faced as Black, Hispanic, Asian American and Native Hawaiian/Pacific Islander, LGBTQIA or other underrepresented backgrounds.
  
We are also passionate about the connections we build with our customers. You’ll not only work with some of the world’s most recognized brands, but build lasting relationships.

At Quantum Metric we value all types of experience and education and don’t expect you to meet every qualification for this position. We are most interested in the unique perspective you can bring and your ability to uphold our values of passion, persistence, and integrity.

🚀 About the Role
This role is responsible for strategic planning, development, and implementing of ABM Marketing plans for priority accounts in partnership with Sales, Customer Success, Campaign Marketing, Experience Marketing, and Product Marketing. The focus is on the top big bet accounts to meet the growth objectives of the business, drive pipeline acceleration, product adoption, and renewals. The ABM and Industry Campaign Manager is responsible for interfacing directly with account owners/teams, and requires strategic marketing leadership, cross-team and organizational teamwork, excellent communications and project management skills, along with a passion for driving the right customer experience. This marketer will have experience operating in verticals as well as planning and implementing 1:1 ABM to scale for impact for enterprise businesses.

🔧 Responsibilities
  • Lead the overall marketing strategy, planning, and execution of top tier accounts (ABM)
  • Drive Pipeline Sourced, Influenced, Acceleration, and Deal Closure through Account Based Marketing efforts
  • Leverage a marketing mix of digital, events, email, and white glove experiences
  • Lead and partner with 3rd party vendors and agencies for ABM Discovery and Execution
  • Work with extended teams and collaborators not limited to Sales, Sales Operations, Experience Marketing, Executive Engagement, Digital and Campaigns, Customer Engagement and Marketing Operations teams on the overall end-to-end experience for ABM accounts
  • Sound knowledge of ABM Technology and Tools demonstrating account intent data to strategize, prioritize and conversion
  • Maintain communication from corporate marketing and sales to field marketers on ABM efforts
  • Develop and roll out an ABM approach that focuses on 1:1 efforts for top tier accounts
  • Scale out programs for easy execution
  • Measure Results and generate insights with an Analytics led approach
  • Provide education to the field on the latest ABM structure, trends, and ideas
  • Stay current on the latest trends in technologies and strategy for ABM

    • ⭐️ Who You Are
  • Experienced. Experience planning, implementing and optimizing ABM Programs & Campaigns. 
  • Domain. Expertise in Account-Based Marketing strategy and program development preferred.
  • Go getter. Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative customer experience through enterprise-focused initiatives. Inquisitive and proactive in terms of ideas and innovation.
  • Problem Solver. Strong critical thinking, creativity and can adjust on the fly
  • Collaborator. Natural relationship builder who can work effectively across different subject areas, time zones and cultures and thrives within a matrix organization. Ability to lead through indirect influence.
  • A strong communicator. Excellent written and verbal communication skills.
  • Analytical. You ask questions. Analyze the ABM Dashboard for return on investment metrics, focused on Relationships, Revenue, and Reputation.
  • Data Driven Storyteller. Leverage data and return on investment metrics from the ABM dashboard to develop GTM plans and communicate your team’s narrative QoQ and YoY.
  • Organized. Able to manage multiple simultaneous projects and consistently hit deliverables on time and to agreed quality standards.

    • 💡 Requirements
  • 5+ years of relevant work experience in marketing, direct experience in Account Based Marketing a plus
  • Proven experience effectively driving consensus across diverse teams in multiple departments, time zones, and functions with individual priorities
  • Demonstrated ability to present to leadership and overall strong presentation building skills
  • Experience in launching new and innovative ideas
  • Strong relationship-building skills with acute attention to detail
  • Experience working with large and complex sales teams
  • Understanding of and experience with enterprise software buying cycles
  • Experience and strong knowledge of how to put together a robust marketing plan for an entire year
  • Dynamic, confident personality that is self-motivated and capable of working in a fast-paced, high growth environment
  • Can-do, positive, inspiring attitude with an outside-the-box, innovative and creative mentality
  • Passion for software-as-a-service, platform-as-a-service and innovative thinking
  • Travel: 2-3 times per year
  • Compensation: $135,000 -150,000 | Bonus Eligible
    • 🏆 Perks and Benefits
    This will be the best group that you ever work with! We support one another through obstacles and succeed as a team. Your hard work will be well rewarded. Most importantly, you'll be strapped to a technology rocket ship bound for greatness! Your success at Quantum Metric will be a milestone in your career. 

    Group benefits
    Medical, Dental, Vision Insurance (99% Medical base plan paid by the Company)
    FSA, DCFSA, and HSA accounts
    Employee Assistance Programs (EAP)
    Telehealth options
    Voluntary Life & AD&D, STD, LTD, Critical Illness and Accident
    Healthy Rewards – Discount Programs
    Discounts on Pet Insurance
    401k (with employer match) and Options / Equity 
    13 company holidays
    Unlimited Paid Time Off 
    Sick leave
    Parental/Adoption Leave 

    In addition to our more traditional benefits, we also offer great perks, a flexible work environment, and numerous resources for professional development and team building.
    Promotional opportunities 
    Rewards and recognition programs 
    Robust onboarding and training program
    One-time stipend for work-at-home employees
    Monthly business expense stipend
    Flexible work environments
    Employee Discount Program (Perks at Work)
    Employee Referral Program 
    Lead Referral Program
    MacBook and awesome swag delivered to your door
    Encouraging and collaborative culture 
    RECHARGE PROGRAM (after 3 years, disconnect for 3 weeks, no email/slack)
     
    🐉 About Quantum Metric
    As the leader in Continuous Product Design, Quantum Metric helps organizations put customers at the heart of everything they do. The Quantum Metric platform provides a structured approach to understanding the digital customer journey, enabling organizations to recognize customer needs, quantify the financial impact and prioritize based on the impact to the customer and business’ bottom line. 

    Today, Quantum Metric captures insights from 40 percent of the world’s internet users, supporting nationally recognized brands in ecommerce and retail, travel, financial services and telecommunications. Our customer retention rate is 98%. 

    Quantum Metric has been named to the Inc 5000 and the Deloitte 500 for the last five-consecutive years, and has made the Best Places to Work lists by Glassdoor, BuiltIn, Fast Company and Forbes. 

    If the above role seems like a match and you’re interested in joining a team of people with exceptional potential from diverse backgrounds, perspectives, and life experiences, we want to hear from you!

    The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Quantum Metric reserves the right to change, edit, and add duties and responsibilities of all job descriptions at any time, at its sole discretion, and to notify the respective employee accordingly. 

    Quantum Metric will only provide offers of employment and all communications regarding employment from an official @quantummetric.com email address and/or LinkedIn inMail. Quantum does not recruit via channels such as WhatsApp or Telegram, and will not ask for a candidate’s sensitive information and/or any upfront fees/costs during the job application process. Quantum asks that any candidates report any suspicious recruitment efforts to security@quantummetric.com.


    #LI-REMOTE #BI-Remote

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Other Skills

    • Time Management
    • Teamwork
    • Communication
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