Offer summary

Qualifications:

Strong analytical skills to identify key personas for demand generation., Creative storytelling abilities to craft engaging narratives for various marketing stages., Proficiency in project management and collaboration across teams., Data-driven mindset to analyze performance metrics and refine content strategies..

Key responsabilities:

Develop and implement content strategies that educate and engage target audiences.

Collaborate with cross-functional teams to manage content production and releases.

Analyze content performance metrics to continuously improve engagement and conversion rates.

Craft compelling narratives that resonate with prospects at every stage of the marketing funnel.

Job description

About Zowie:

At Zowie, we’re revolutionizing how businesses interact with their customers. We’re creating a future where AI Agents handle 100% of customer service interactions—delivering instant, personalized, and exceptional experiences.

We believe AI Agents represent the next major technological shift, and Zowie is positioned to lead the charge. Leading consumer brands like True Classic, Decathlon, and InPost already trust our AI Agents to be on the front line of their customer care efforts, handling millions of conversations monthly.

About the Role:

In this rapidly booming and somewhat chaotic space, very few actually understand what is possible and what it takes to implement a truly exceptional customer service AI.

Here, the marketing that makes a difference is educational - it’s highly tailored and assists decision-makers on their journey of understanding of the AI benefits, the risks and the approaches that work in practice, that aren’t just empty promises on paper.

If you’re passionate about engaging and educating people, the Content Strategist role at Zowie might be your opportunity of a lifetime - a chance to be at the forefront of this historical AI technology shift (akin to industrial and digital revolutions in the past) and be the catalyst of how people understand and adjust to it…

This role is a perfect fit for someone who is:

Thoughtful & Analytical — able to precisely identify and define the personas that matter most across our demand generation efforts.

Curious & Business-Oriented — eager to understand what drives our audiences, what they care about, and why it matters in their world.

Creative & Message-Driven — skilled at crafting narratives and messages that resonate deeply at every stage of the marketing and sales funnel.

Organized & AI-Proficient — capable of orchestrating both human and AI resources to scale high-quality content production.

Discerning & Quality-Obsessed — a natural editor with a sharp eye for detail and the instincts to set the standard for taste, tone, and quality across all content.

Ideally, you'll bring with you:

Conversion-Focused Creativity: Track record of producing content designed to engage prospects at every stage of the funnel—awareness, consideration, and decision—and to convert audiences into qualified leads.

Storytelling & Quality Standards: Great eye for what makes content truly stand out in terms of clarity, voice, and value.

Data-Driven Mindset: Ability to research, analyze performance metrics, and apply insights to continuously refine content strategy for improved conversion rates and ROI.

Project Management & Collaboration: Excellent communication and coordination skills to work effectively across teams (Product, Marketing, Sales, etc.) and manage content releases on time and on budget.

Curiosity & Innovation: Willingness to seek out new ideas, trends, and tactics—and the courage to test and implement them.

Sounds like you? Let’s talk!

Please note, as you'd be working with the Teams in Europe (Central European Time), Zowie needs the Content Strategist to be in Eastern or Central Time in North America. Thanks in advance for your understanding.

We are:

• Ambitious and innovative. We never settle. We always look for better ways of doing things.

• Like a sports team. We take ownership of our work and believe in personal accountability. At the same time, we work together, support each other, and focus on winning as a team.

• Unafraid of change. The market we're in is changing rapidly and we thrive in this ever-evolving environment.

• Growing fast. You’ll have a lot of autonomy and impact as we grow.

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