REMOTE: Growth Marketing Manager / Full Stack Marketer

Role: Growth Marketing Manager  / Demand Generation

Commitment: Full Time + for a High-Tech SaaS Company

Reports to: Sr. Growth Marketing Manager

Direct Reports: none 

Location: Remote | Miami, Florida Headquarters

Travel: Once or twice a quarter, for trade shows and team meetings

Tech Stack: G-Suite, Slack, Zoom, Jira Discovery (roadmap) & Confluence (Documentation), Salesforce, Hubspot

Who is Addigy? We are a successful, growing, Miami-based SaaS company. We build amazing software to support the Apple Community. In fact, Addigy is the most powerful tool for organizations of all sizes to manage their Apple devices. We are continuously listening, learning and evolving our solutions, and our customers love us! 

Our mission is to empower Managed Service Providers (MSPs) and Internal IT teams with industry-leading solutions for Apple device management. We are devoted to ensuring that organizations can provide top-notch support and services, leveraging our innovative platform to maintain and optimize all of their Apple devices from a singular, intuitive interface. 

Near-Term Performance Objectives for the Role: 

• Work as a full stack digital marketer. Check out this article! 
• Create and implement comprehensive digital marketing plans
• Leverage your expertise with SEO, keyword research, on-page and off-page optimization to improve website rankings on search engines.
• In partnership with internal Subject Matter Experts (SME's), create, review and edit content
• Own and manage the Social Media Calendar: Design a strategy for content - from how to position content in social media, to how to position in a blog, etc.  
• Design and implement campaigns to support net-new Lead Gen

Making an Impact: As industry thought leaders, our culture strives to have the right person/right seat and keep our customers front and center in everything we do. To be successful in this role, your responsibilities and accountabilities will include:

• Leverage generative AI to 10X the velocity of campaign creation
• Meet & Exceed New Business Growth Targets for Net-New
• Prospect Campaign Management
• Closely manage the ROI of all efforts through Reporting & Analysis

You’ll be successful by doing the following things:

• Develop and ensure effective execution of end-to-end integrated marketing plans across a mix of channels to support business objectives and sales targets.
• Become an administrator of Hubspot email marketing campaigns, overseeing technical setup, audience segmentation, A/B testing, and campaign optimization.
• Working in partnership with our Digital Agency and the Sr. Growth Marketing Manager, develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms.
• Analyze and report on campaign performance, translating insights into strategic optimizations to improve the conversion funnel. 

Scorecard: In this role, you’ll be accountable to hit the following numbers each month:

• MQLs Generated: Generate high-quality inbound leads through digital marketing efforts 
• Net-new quarterly pipeline targets: Consistently launch high-quality marketing programs to support pipeline build by sales. Measured by marketing-sourced pipeline created each week.

Compensation: Market rate compensation determined based on skills, experience and proven results. Your ongoing success will be measured by quarterly rocks (goals) achievement. There will also be an annual variable component based on meeting and exceeding annual targets. 

Other Expectations as part of the Addigy Team: 

• You and your manager will set quarterly Rocks/performance milestones at the beginning of each quarter. At the end of each quarter, you’ll review your progress during your Quarterly Conversation.  
• Prepare for and participate in Weekly 1:1 meetings with your manager.
• Capture your measurable results on a weekly scorecard in Ninety.io.
• Prepare for and participate in all weekly D10 Team Meetings. 
• Attend All Hands Meetings and other company events as requested. 
• Attend other cross-functional team meetings as requested. 

Best Practices: Addigy leverages EOS (Entrepreneurial Operating System.) To learn more, review Addigy’s VTO (attached),  view this video on Level 10 Meetings, or other videos on the website, or listen/read Traction by Gino Wickman. 

Your success will help us create the “Most Loved Brand in IT!”

ABOUT ADDIGY:

Our Passion: We empower IT professionals to deliver the BEST Apple experience.  

Our Niche: Security, Scalability and Apple Expertise. 

Our Three Uniques: Our Platform, Our People, Our Process.

Our 5 Year Target: To be the LEADING platform that revolutionizes Apple Management!

Our Core Values: Humble, Hungry & Smart.

• Humble: I compliment or praise colleagues without hesitation. I easily admit to my mistakes. I am willing to take on lower-level work for the good of the team. I gladly share credit for team accomplishments. I readily acknowledge my weaknesses. I offer and accept apologies graciously.
• Hungry: I do more than what is required in my own job. I have passion for the “mission” of the team. I feel a sense of personal responsibility for the over success of the team. I am willing to contribute to and think about work outside of office hours. I am willing to take on tedious or challenging tasks whenever necessary. I look for opportunities to contribute outside of my area of responsibility.
• Smart: I generally understand what others are feeling during meetings and conversations. I show empathy to others on the team. I demonstrate an interest in the lives of my teammates. I am an attentive listener. I am aware of how my words and actions impact others on the team. I adjust my behavior and style to fit the nature of a conversation or relationship.

Target Market:

Our primary target market includes Managed Service Providers and Internal IT departments that require a powerful yet easy-to-use solution for managing Apple devices within their network. Whether for small businesses or large enterprises, Addigy aims to be the go-to platform for organizations that value streamlined workflows, enhanced productivity, and robust security management.

Our Ideal Customer Profile (ICP): 

• Manage Service Providers (MSPs): The core of our ICP is with MSPs, companies who provide IT services for other companies. Addigy is a key component of that Managed Service.  We sell to MSPs as small as 30 devices under management, to those as large as 1000+.
• Internal IT (IIT) and Education (EDU): We also sell to and support the needs of IT teams working inside a diverse set of companies, as well as IT departments supporting students and schools. In most cases, deployments are mixed between Windows and macOS.

Core Solutions:

• Security & Compliance: Addigy is committed to the highest standards of security, offering secure access controls, encrypted communications, and continuous compliance.
• Device Management & Information: Addigy consolidates your Apple device management into one robust platform, allowing for real-time monitoring, maintenance, and reporting of macOS, iPadOS, and iOS devices.
• Monitoring & Remediation: We provide proactive tools for IT teams to preemptively address issues, perform remote troubleshooting, and ensure device security and compliance across the organization.
• Customizable Configuration: Tailor your device management with custom configurations, policies, and automation that align with your specific IT strategies and business requirements.
• Lifecycle Management (On & Off-boarding): Navigate effortlessly through our user-friendly console to manage devices, with features accessible to both expert IT professionals and those newer to device management.
  

CompensationBase 80-95k