Product Marketing Manager - Italy

Product Marketing Manager - Italy

Location: Italy (remote)

Here at Xolo, we believe that being an entrepreneur needs to be simpler. We are removing the bureaucratic part from the equation for our customers, enabling people all around the world to build their own businesses and live life on their terms. Over the past decade, we have picked the best components of the European ecosystem and created a self-service based and highly automated company management solution that enables our clients to focus on creating value to their business whilst we take care of the administrative part. Xolo has an international team of over 100 professionals who are all dedicated to our mission: making solopreneurship better than employment.

About the role:

We’re looking for a Freelance, part-time Product Marketing Manager to drive the growth of Xolo Italy by crafting compelling messaging, launching new features, and ensuring our offerings resonate with Italian solopreneurs. You’ll work closely with product, growth, and customer success teams to bridge the gap between our solutions and the needs of our audience.

We can offer a part-time workload, with a minimum of 20 hours/week.

As a Product Marketing Manager, you’ll: 

• Develop positioning and messaging to clearly communicate the value of Xolo Italy’s services to freelancers and self-employed professionals.
• Own go-to-market (GTM) strategies by planning and executing product launches to drive adoption and engagement.
• Research and analyze the Italian freelance market to refine our offerings and communication.
• Create compelling content, including product pages, email campaigns, blog posts, and case studies, to engage and convert users.
• Explore partnerships and co-marketing opportunities to expand Xolo’s reach and enhance brand awareness.
• Collaborate with growth marketing to optimize campaigns and attract qualified leads.
  

You are the one we are looking for if you have:

• 3+ years of product marketing experience, ideally in fintech, SaaS, or a freelancer-focused product.
• Deep understanding of the Italian freelance/self-employment ecosystem.
• Fluent Italian & strong English skills.
• Experience working with CRM tools.
• Ability to measure the impact of campaigns and make informed decisions based on data.
• You can turn complex topics into clear, engaging messages.
• You thrive in a fast-paced, dynamic environment.
  

Why work at Xolo?

• We encourage bold thinking and embrace the unconventional. As a member of our team, you’ll have the freedom to take risks, explore new ideas, and challenge the status quo. 
• While we champion innovation, we also believe in operational excellence. Our processes are designed to be smart, efficient, and finely tuned—like clockwork.
• You’ll work alongside mission-driven individuals who not only bring brilliance to the table but also lead with empathy. We believe that great work is built on strong relationships, and we’re always ready to help, listen, and grow together.
• We trust you to decide when and where you work. Whether you prefer to work remotely or thrive in an office environment, we value your autonomy and offer the flexibility to shape your workday in a way that suits your lifestyle.

Sounds like your cup of tea? We would love to hear from you!

Please submit your CV and application details in English.